It seems nearly everyone admits that it is less than ideal when PR and marketing work in silos. Fortunately, we hear more and more examples of silos being a thing of the past.
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Why Your Team Surveys Fail—and How to Make Them Valuable Data Sources
September 14th, 2015 by BY DR. IWAN JENKINS, PRESIDENT, RIOT POINT RESEARCH CORPORATIONIn their more candid moments, executives doubt the value of the employee-engagement survey. They find it time-consuming and stressful and most have given up on calculating its ROI.
2015 Platinum PR Award Finalists Announced
September 14th, 2015 by PRNEWSIn an annual tradition, PR News has announced the finalists in its 2015 Platinum PR Awards program. The awards celebrate the best PR creativity, technological savvy, storytelling expertise and business acumen found in communications campaigns from brands, nonprofit organizations and agencies.
How PR Inspired Thousands of Chicagoans to Share Meals and Discuss Their City’s Future
September 11th, 2015 by Mark RenfreeThe Chicago Community Trust tapped the communications expertise at Jasculca Terman Strategic Communications to not only elevate the trust’s visibility as a grant-making organization, but to emphasize the community foundation’s deep commitment to the Chicago area and its residents.
Media’s POV: 5 PR Pitching Pet Peeves
September 11th, 2015 by David HamiltonBy thinking of the press as a partner, rather than as a resource, you enhance the chances of landing a prime-time interview, cover article or lead story for a client or for your organization.
A Peek at KIND Snacks’ Ingredients for Integrated Social Media Campaigns
September 10th, 2015 by Seth ArensteinIn advance of his presentation at PR News’ Social Media Conference in New York, Joshua Nafman of KIND Snacks discusses his team’s cross-platform social media campaigns.
10 Content Promotion Questions to Ask Before Typing a Single Word [infographic]
September 10th, 2015 by Steve GoldsteinWithout a thorough promotional strategy, your content might as well be locked away in a leather-bound diary.
Apple’s Live Event Kicks Off Holiday Season With Jobsian Style
September 9th, 2015 by Steve GoldsteinApple’s live events continue to be powerful communications vehicles, even without Steve Jobs’ charisma and celebrity.
4 Tips for Establishing Employee Social Media Guidelines
September 9th, 2015 by Richard BrownellThere is no better storyteller for a company than its employees. Here are some tips for making employees great storytellers on social media.
Live Streaming for Your Brand? 3 Questions to Consider Before Tapping the Periscope Icon
September 8th, 2015 by Steve GoldsteinTo help you decide if you should participate in this dawn of live streaming apps, Erika Kauffman of agency 5WPR and a speaker at PR News’ Oct. 5 Social Media Summit in New York, answers three questions that may be on your mind while downloading the Periscope app.