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There are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of. So, as in years past I present to you the Epic List of Useless Words, Sayings and Retorts. This is […]

It is the PR writer’s job to develop and craft relevant and potent messaging that reinforces identity. Here are some tips to help you write with identity in mind.

The news last week that Facebook is working on a dislike button means PR professionals should be thinking about how they will guide brands through this new wrinkle and protect against misuse of such a device.

Bayer CropScience tapped the agency Porter Novelli to engage consumers with information about American agriculture and celebrate the farming community.

At PR News’ upcoming Measurement Conference in Chicago, Kirstie Foster, director of corporate and brand communications for General Mills, is going to present a case study looking at a new measurement program she just rolled out for brands such as Cheerios, Yoplait and Pillsbury. Historically, there’s been a lack of consistent PR measurement across General […]

At PR News’ upcoming Measurement Conference in Chicago, Kirstie Foster, director of corporate and brand communications for General Mills, is going to present a case study looking at a new measurement program she just rolled… Continued

What do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name?

At PR News’ upcoming Measurement Conference in Chicago, Kirstie Foster, director of corporate and brand communications for General Mills, is going to present a case study looking at a new measurement program she just rolled out for brands such as Cheerios, Yoplait and Pillsbury. Historically, there’s been a lack of consistent PR measurement across General […]

By cutting out ads on mobile-friendly websites, the company is nudging communicators to place more value on in-app ads.

In incident management, just as in emergency medical care, what you do in the first 60 minutes, or the Golden Hour, often determines whether your event remains manageable or erupts into a full-blown crisis.