Topics

Ditch the hard sell in favor of supplying top-quality content. Serve the community and they’ll return the favor by helping you achieve your business goals.

Thanks to Twitter, PR, sales and marketing just got a little cozier. The company announced yesterday that retailers using certain e-commerce platforms can now sell products and services within a tweet by adding a “Buy” button.

As a PR pro, are you doing everything you can to make your dealings with reporters positive and get them to trust and, yes, need you?

Social media writing can be particularly challenging for communicators, but here are some tips to make it less of a challenge and more of an opportunity.

We asked a media trainer how she gets senior executives to submit to media training and about other aspects of preparing to face the media.

When it comes to using Twitter for building relationships with journalists, there has been much debate as to how and when to use it.

Party City has not responded to claims that it removed customer feedback from its Facebook page after a customer penned a letter detailing her issues with the gendering of the store’s Halloween costumes.

Readers, viewers, consumers and those who follow social media are all engaged in a fluid, changing environment. What works one day on social media may not work the next.

We ask 4 PR pros to discuss Volkswagen’s future.

5 tips from FedEx about using Instagram to tell brand stories.