What happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog.… Continued
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Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success
October 27th, 2015 by Diane SchwartzWhat happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past … Continued
Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success
October 27th, 2015 by Diane SchwartzWhat happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past […]
PR News Announces 2015 Platinum PR Award Winners
October 26th, 2015 by Richard BrownellPR News recognized the winners and honorable mentions at its 2015 PR Platinum and Agency Elite Awards luncheon at the Marriott Marquis in New York’s Times Square on October 27, 2015.
How to Write for PR with Inspiration from Literature
October 26th, 2015 by Ian James WrightStop writing boring material. Instead, embark on a grand adventure and take the reader along with you.
VW’s Letter to Owners Works Because It’s Brief, Informative, Apologetic and Accepts Blame
October 26th, 2015 by BY LIZ MAIR, PRESIDENT, MAIR STRATEGIES LLCThese types of communication have a huge influence on the fortunes of the affected company for years, so getting them right is important.
10 [Math-free] Steps to Setting Up a Successful Measurement Program
October 26th, 2015 by BY MARGOT SAVELL, SVP, HEAD OF GLOBAL MEASUREMENT, HILL & KNOWLTON STRATEGIES, RESEARCH & DATA INSIGHTS; N. AMERICA CO-CHAIR, INTERNATIONAL ASSOCIATION FOR THE MEASUREMENT AND EVALUATION OF COMMUNICATIONExcel spreadsheets do the math for you. Seriously, though, measurement is about far more than numbers.
Self-Confidence, Sharing Resources, Acceptance of Larger Goals are Keys to Integration
October 26th, 2015 by Seth ArensteinIt’s a fair assumption that integrating PR and marketing is a good way to achieve long-term business results.
Supportive Senior Execs are Critical to Building, Retaining Diverse Workforce
October 26th, 2015 by PRNEWSSometimes a survey stands alone. Its data is acknowledged and then placed on a shelf to gather dust. Last week’s PRSA Foundation study of the attitudes of young Black and Hispanic PR professionals is meant to kick off a larger effort.
How Medtronic Measured Employee Sentiment to Guide Internal PR
October 23rd, 2015 by Mark RenfreeHaving open channels of communication from company down to employee may be important, but having efficient ways to listen to employees is absolutely essential.