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This ain’t your father’s crisis PR. It’s time to adapt.

PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard.

In a time when CEOs and other high-level executives have become the public face of an organization, communicators can learn much from both the brevity and gravity of Lincoln’s address.

PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.

In order to have an illuminative PR measurement plan it has to be thought about early and often.

Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus.

Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris.

These days Google and the big search engines are the new gatekeepers, and smart communicators know how to use their rules and algorithms to their advantage.

What are PR leaders thinking about as we head toward 2016?

In preparation for a successful 2016, here are some tips PR professionals may want to consider.