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Any communicator who’s worked in the nonprofit space knows just how tricky it can be to stand out among the cacophony of worthy causes jockeying for donations. Havas PR and the IPLP focused on making an emotional connection with potential donors and linking up with already-existing trends to achieve their fundraising goals.

Credit is due to ad agency J. Walter Thompson and WPP for surpassing our advice on their crisis. A new CEO with a new vision, backed up by JWT’s new documentary focused on the achievements of female pioneers and leaders, all add up to an earnest response to an ugly public relations moment.

If there’s a letter in the alphabet that sprouts legs and chases PR pros through the hills and valleys of their nightmares, it’s the letter D, as in data and dashboards. Your first step in cutting them down to size: Have a clear understanding of what success looks like to senior leaders.

The C-suite’s time is limited and expensive—a recent estimation found that a one-hour meeting with executives at a mid-sized company would cost shareholders $30,000 per hour. These three measurement tips will help focus your PR reports to ensure they line up with executives’ priorities.

“Storytelling” is a trendy concept in the world of PR and marketing that implies elevating your work to a realm of artistry. But every story has a first step, so start at the beginning and don’t ignore the foundation of what makes a story effective.

We’ve compiled a list of 10 of the worst branded Twitter fails from the past decade. So get ready to smile, grimace and cringe at this selection of haphazard social media work from some of the world’s most well-known brands.

As publishing continues its evolution and old media giants compete with countless back-room bloggers and brands for attention, getting content disseminated far and wide—and to very specific target audiences—is an increasingly sophisticated task.

Once PR is crystal clear on the brand’s business goals, communication is next. Always communicate to the CEO using the business terminology the C-suite employs.

C-level execs, especially board members, rightfully are becoming more concerned and aware. The rivers of data flowing underneath businesses they run are at legitimate risk. The damage from breaches can run into the hundreds of millions of dollars when totaling the financial impact of what comes with a breach today: customer and activist investor lawsuits, initial and ongoing investigations and the strain on technological and human capital.

From January 1–March 15, the number of Instagram video posts from U.S. brands increased 68% vs the same period in 2015, driving a 90% spike in consumer engagement with those videos, according to exclusive Shareablee data supplied to PR News.