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Whether to analyze performance success in 2015 or set a benchmark for 2016, measurement can provide a strategic roadmap for communicating with the public.

From August to October 2015, social actions, or the sum of Likes, Comments, Shares and Retweets across Facebook, Twitter and Instagram, for the retail industry rose 37% vs the same period in ’14, according to Shareablee data provided to PR News.

This ain’t your father’s crisis PR. It’s time to adapt.

PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard.

In a time when CEOs and other high-level executives have become the public face of an organization, communicators can learn much from both the brevity and gravity of Lincoln’s address.

PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.

In order to have an illuminative PR measurement plan it has to be thought about early and often.

Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus.

Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris.

These days Google and the big search engines are the new gatekeepers, and smart communicators know how to use their rules and algorithms to their advantage.