Retailers’ Social Actions on Instagram Up 48% Compared to Last Year

From August to October 2015, social actions, or the sum of Likes, Comments, Shares and Retweets across Facebook, Twitter and Instagram, for the retail industry rose 37% vs the same period in ’14, according to Shareablee data provided to PR News. The main driver was a 48% jump on Instagram; in fact, the picture-based channel accounted for 82% of retail brands’ social actions. Victoria’s Secret was the top brand, Urban Outfitters and Aeropostale were next. In fact, Instagram accounted for 99% of social actions by this trio of brands. Victoria’s Secret was busy touting the models of its angelic Nov. 10 fashion show; it also was Twitter’s top brand. User-generated content drove Urban Outfitters’ push. Nordstrom scored 14th among retail brands, but was the Facebook leader, posting images of shoes and jewelry accompanied by witty captions and a link to purchase the products.



This article originally appeared in the November 23, 2015 issue of PR News. Read more subscriber-only content by becoming a PR News subscriber today.