From August to October 2015, social actions, or the sum of Likes, Comments, Shares and Retweets across Facebook, Twitter and Instagram, for the retail industry rose 37% vs the same period in ’14, according to Shareablee data provided to PR News. The main driver was a 48% jump on Instagram; in fact, the picture-based channel accounted for 82% of retail brands’ social actions. Victoria’s Secret was the top brand, Urban Outfitters and Aeropostale were next. In fact, Instagram accounted for 99% of social actions by this trio of brands. Victoria’s Secret was busy touting the models of its angelic Nov. 10 fashion show; it also was Twitter’s top brand. User-generated content drove Urban Outfitters’ push. Nordstrom scored 14th among retail brands, but was the Facebook leader, posting images of shoes and jewelry accompanied by witty captions and a link to purchase the products.
This article originally appeared in the November 23, 2015 issue of PR News. Read more subscriber-only content by becoming a PR News subscriber today.