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There is no secret recipe that will ensure good press—or even coverage. But executives still want their companies to be written about, so there has to be a way to improve your chances of getting picked up by the media. Media pitching is hard. It takes equal parts knowledge, skill and luck, but there are still new and engaging ways get the kind of coverage that’s sure to make the C-suite salivate.

For many the idea of living abroad is appealing. There’s the challenge of the unknown and anticipation of exciting experiences. Those in the communications profession are often fortunate to work on global campaigns from their home countries. However, crafting culturally sensitive messaging and working with foreign colleagues from home, while helpful, isn’t the same as living abroad.

If you’ve been following Juno’s historic launch into Jupiter’s orbit, you’re not alone. Along with the consideration of multiple demographics in its presentation of content, NASA has mastered successful coordination and cross-promotion on social throughout Juno’s approach. While making excellent use of the public’s recent acceptance of live stream into the mainstream, the space agency has been driving traffic to its websites and video streams via coordinated, cross-promoted social media campaigns.

With the spring fever hiring months behind us, PR job hunters might think it’s time to throw their resumes on the back burner until next year. Not so: according to a Bloomberg report, July and October were huge for job openings from 2010 to 2015, lagging just barely behind April for vacancies. Now is the time to look for open positions, and focus on presenting the skill set and demeanor to fit your on-paper selling points if you get called in.

Let’s face it: Journalists can get along without you. You can’t get along without them. Show respect by getting names correct, knowing the reporter’s beat and being familiar with the publication, not pestering editors about when a story will come out, not complaining about the coverage you get, and following these other tips.

OK, so Snapchat has made the grade. This leads us to…the next Snapchat. To celebrate Social Media Day, PR News looked to the future and compiled this list of emerging apps and technologies PR pros should keep an eye on. Then again, maybe nothing on this list will be around for next year’s Social Media Day.

Logos and product design are the fastest form of brand communications. Steve Jobs knew this, and so does Mondelez, apparently. At this moment, news headlines and images are being posted and shared about Mondelez’s $23 billion bid for Hershey Co. A nationwide Pavlovian response surely has followed, as midday workers slink to candy machines, drugstore counters and bodegas for a quick fix.

If you’re looking at an electronic screen as I write this, there’s a good chance you have a craving for a Hershey’s Kiss or two or 10, or for a Hershey bar with almonds, or… Continued

Once you have the basics of Snapchat down, Geofilters are a next-level tool for reaching your audience. It may not be obvious at first how to use both Community (free) and On-Demand (paid) Geofilters to engage an audience, but once you learn how to think about them from various angles, there are several ways to be smart and strategic about Geofilter use.

The shift in focus to paid social media content is redefining, yet again, the role of the PR professional—a topic that David Kellis, director of PR and social media for the Clorox Co., will dive into in his opening Wake-Up Call session at PR News’ Big 4 Social Media Summit in San Francisco. “In the past, we’ve done PR around advertising in magazines and other media. That’s what we’ve come to with social,” Kellis says.