Google on Tuesday unveiled its new Pixel smartphone (and the slightly larger Pixel XL) at the #MadeByGoogle keynote. Capitalizing on the timing of the iPhone 7 announcement a month ago—and the controversy over its lack of a headphone jack—Google positioned its new offering as a favorable alternative for those who aren’t willing to follow Apple’s path.
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What’s Next for Next-Gen PR Pros? Hashing It Out in a Twitter Chat
October 4th, 2016 by Steve GoldsteinThe Internet has, of course, revolutionized the way we communicate. And since public relations is at its core communication itself, PR professionals have had to make great, Darwinian leaps in the last 40 years. PR News and Havas PR teamed up for a Twitter chat to look at PR’s next evolutionary phase and the trends that will further reshape the discipline.
Facebook Takes Cue From Snapchat With Messaging Updates
October 4th, 2016 by Mark RenfreeIf imitation is the sincerest form of flattery, then Snapchat must be feeling pretty buttered up. In the past week Facebook launched two additions to its messaging suite that more or less clone Snapchat’s most popular features. Facebook’s Messenger app launched a small test run of “Messenger Day,” which lets users send customized photos and videos that disappear in a day, similar to Snapchat Stories. And WhatsApp users can now edit photos and video with text overlays of multiple colors, emojis and custom drawings.
7 Ways the White House Built Buzz Around the SXSL Live Stream
October 3rd, 2016 by Sophie MaerowitzAt the beginning of September, the White House announced South By South Lawn (SXSL), an innovation-themed event slated for Oct. 3 produced in tandem with—and based on—the iconic South by Southwest (SXSW) music, technology and film festival. The timing of the announcement gave SXSL planners only a month of lead time to build buzz and encourage audiences nationwide to tune in for the live stream, which garnered hundreds of thousands of live viewers.
Facebook Live for B2B Brands—the Why and the How
October 3rd, 2016 by Steve GoldsteinIt’s a given that b2b leadership is focused on sales. You can use that to your advantage if you’re trying to win C-suite approval at a b2b company for investing resources in an ongoing series of Facebook Live broadcasts. Define your ideas for Facebook Live streams in terms of lead-generation and sales potential. This will also help give weight and meaning your Facebook Live metrics.
Facebook Live for B2B Brands—the Why and the How
October 3rd, 2016 by Steve Goldstein“Either go live often, or don’t go live at all.” So says Bilal Morris, director of local social media strategy for iHeartRadio, about Facebook Live, the social media giant’s live broadcasting feature, which it just… Continued
The Second Pillar Of Successful Start-Up Communications: Relationships
October 3rd, 2016 by Lindsay Cosner, Gotham PRRelationships should be just as much a part of your brand strategy and business plan as your basic production model. These relationships form both internally and externally and require a keen emotional intelligence.
Why ESPN’s Doubling Down on Video Skills for PR Team
October 3rd, 2016 by Katina Arnold, ESPNVideo is growing as a viewing habit with consumers in the U.S. and abroad. Similarly, video has become more and more important in ESPN’s PR effort.
Question 1 From Influencers You Pitch: What Audience Can You Deliver?
October 3rd, 2016 by Michael Smart, Michael Smart PRIt’s become part of the journalist’s editorial calculations by necessity. If they cover you, how many page views can you deliver to them?
How to Develop an Engaging Snapchat Content Strategy Without Breaking the Bank
October 3rd, 2016 by Seth ArensteinAs you’ll see in this first of a two-part series on content for Snapchat, the advice is to continue to assume it’s best that snaps avoid feeling like ads.