Stories by Lindsay Cosner, Gotham PR

Relationships should be just as much a part of your brand strategy and business plan as your basic production model. These relationships form both internally and externally and require a keen emotional intelligence.

With startups growing and, oh so often, failing fast, it is more important than ever that ingenuity and passions are partnered with PR prudence and a tight communications strategy. It all seems to boil down to two major thought pillars, under which all else falls: messaging and relationships. Understanding how to create a message and have the relationships that will make your message matter are the foundation to creating a successful communications strategy at a startup.