By following these best practices, brands can create compelling UGC that resonates with their target audience and drives results.
Topics
An Increase in National Crises Causes Communicators to Reconsider When to Pause Social Posts
April 6th, 2023 by Nicole SchumanFrom a communications perspective it may now be more confusing about knowing when to halt social media posting or pitching, due to ongoing daily disasters—natural and man-made.
How to Manage Brand Reputation in Light of AI-Fueled Misinformation
April 5th, 2023 by Dave FleetThe rise of generative AI tools presents a significant challenge in the fight against misinformation and reputation management. Here’s what companies can do to prepare.
Why Owning Your Media is Critical in an Age of Uncertainty
April 5th, 2023 by John GuilfoilWith so much uncertainty surrounding Elon Musk’s Twitter and in light of new API restrictions, our author points out the importance of a website-first strategy and explains why relying too heavily on the social media giants can have disastrous effects.
How PR Agencies Can Appeal to Gen Z Employees
April 4th, 2023 by Nicole SchumanWhat are agencies focusing on to catalyze change in the industry and welcome more Gen Z employees into the fold?
Using Thought Leadership to Gain Attention in a Frenetic News Cycle
April 4th, 2023 by Katarina MaticWhen playbook pitch tactics fall short, companies should rethink their PR strategies. Our author outlines some thought leadership strategies to break through.
Keep Focus of Communications on Business Impact, Not ESG Terminology
April 3rd, 2023 by Erika BradburyDespite a large percentage of the population not knowing understanding ESG terminology, it has become entangled in a political battlefield. To reach bipartisan audiences, communicators need to focus on business impact and responsibility.
How to Set Expectations with Executives on Your Media Outreach
April 3rd, 2023 by Dustin SigginsSpeaking executives’ language is a huge step toward building a successful long-term relationship. But now comes the hard part: continually engaging executives so they will trust the process will lead to achieving top-line goals six, 12 or even 18 months from now. Thus, it is imperative to set expectations that executives will understand.
PR Roundup: Army Pivots, Calls to Pause AI Dev and Celebrating Transgender Visibility
March 30th, 2023 by Nicole SchumanPRNEWS reviews the Army’s advertising pivot, the impact of an open letter to halt AI, and supporting Transgender employees.
Why Public Affairs and Corporate Communications Can No Longer be Siloed
March 30th, 2023 by Erika BradburyWe spoke with Elizabeth Northrup of ROKK Solutions about the extension of public affairs throughout communications and the importance of understanding bipartisan audiences in both internal and external responses to societal issues.