PR Measurement: Don’t Get Swamped By Your Data

December 11th, 2013 by

Here’s how to keep track of your PR efforts without being overtaken by volumes of measurement data or measuring the wrong data completely.

Paid Media in PR’s Future: Here’s How Twitter’s New Ad Program Further Blurs the Lines

December 10th, 2013 by

Twitter shares soared to $49 on Monday, up 9% to their highest level since the social blogging network went public in early November. The spike in share price comes just a few days after Twitter rolled out a new ad program. The move gives PR pros yet another excuse to condition themselves to paid media programs.

PR Insider: Becoming What You Will Be, and Other New Years’ PR thoughts

December 9th, 2013 by

It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.

Here’s How Not to Align Your Brand With a Historically Powerful Anniversary

December 9th, 2013 by

It’s one thing when brands try and align their message with “Hallmark” holidays such as Valentine’s Day or April Fool’s Day. But it’s another thing when brands try and leverage solemn anniversaries, such as last weekend’s 72nd anniversary of Pearl Harbor, as Cambell’s soup brand SpagettiOs has now learned the hard way.

How to Keep Your Press Releases Out of the Spam Folder

December 9th, 2013 by

What happens if spam filters catch your press release? The answer is simple: nothing.

Assessing the Hard Costs of Social Media

December 9th, 2013 by

Used properly, social-media platforms can be extremely efficient at uncovering trends, discovering influencers, tracking coverage and building a brand, all things that PR is accountable for. But it takes time to use social media well.

Case Study: Right To Play Recruits Parents And Athletes to Educate Consumers on Why Kids Having Fun is Serious Business

December 9th, 2013 by

Right To Play is an international nonprofit that harnesses the power of play to help educate and empower children living in disadvantaged regions throughout the world. The NGO group reaches one million

‘Authenticity’ is a False Premise If Words Fail to Match Your Actions

December 9th, 2013 by

Authenticity is all the rage these days. According to the social media gurus, you have to be authentic if you want to have followers and likes. The crisis communications experts will tell you that authenticity is key to recovery in a crisis. But there are times when authenticity just doesn’t work.

As PR Execs Brace for the New Year, All Roads Lead to the C-Suite

December 9th, 2013 by

Buckle up. Change in the PR field has been accelerating at a rapid clip in the last several years and 2014 will be no exception. As PR moves closer and closer to the core of strategic marketing, C-level managers increasingly expect PR pros to demonstrate their value and align communications with the organization’s overall goals and objectives, financial and otherwise.

Lessons for Communicators from Nelson Mandela

December 6th, 2013 by

Nelson Mandela’s words have inspired millions. Here are some quotes that resonate with PR communicators.