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Weber Shandwick’s crisis management work for Michigan State University (MSU) has come to light, dealing a blow to the industry’s reputation—and raising questions about the agency’s client-vetting process. While the price tag is raising some eyebrows—Weber Shandwick billed MSU for more than $500,000 for one month’s work—the real question for PR pros is, what should agencies do when they consider taking on a controversial client, particularly in the age of #MeToo?

Following a lengthy lashing in the press and the loss of $95 billion in market value over the last week, Facebook has taken steps to make it easier for users to control the privacy of their personal data. The platform rolled out redesigned security settings that allow users to control what personal information the social network and its third-party apps can store. Yet some data—such as records of the ads that users clicked on—will still be visible.

Among the topics PR people talk about most at trade events is how media relations has changed. The typical comment is that newsrooms contain fewer reporters who are busy covering more beats than is humanly… Continued

Among the topics PR people talk about most at trade events is how media relations has changed. The typical comment is that newsrooms contain fewer reporters who are busy covering more beats than is humanly (or humanely) possible. Pretty much gone are the days of reporters having time to be able to schedule casual lunches… Continued

The post Data Analysts in the Newsroom: 6 Ways to Adapt Your Media Pitches appeared first on PR News Blog.

It is a given that the newsroom is changing. It is smaller and more diverse, for example. A new study from the Tow Center of Digital Journalism at Columbia University also points out that people who are skilled in data, analytics and platform-oriented operations have infiltrated newsrooms. We asked media relations professionals for tips about pitching to this more data-infused newsroom.

Heineken is facing a backlash on social media for a Heineken Light advertisement that many are calling racist. The offending ad portrayed a bottle of Heineken Light sliding across a bar past black patrons and into a white customer’s hands, along with the tagline, “Sometimes, lighter is better.” Two crisis management experts weigh in on this latest messaging fumble.

The world’s largest unboxing broadcast live on Facebook, a luxury hotel chain sharing its service values on Twitter, pancreatic cancer awareness spread through Instagram: these are just a few of the worthy social media campaigns spotlighted by the 2018 PR News’ Social Media Awards finalists. The winners of PR News’ Social Media Awards—which showcase the top social media campaigns and honor the individuals behind their success—are announced at an annual luncheon in New York City. This year, PR News’ Social Media Awards Luncheon will be held May 23, 2018 at The Yale Club.

It sometimes seems that brand communicators and marketers operate in silos within their companies. When it comes to social media, though, they appear to be reading from the same script. In 2017 the Consumer Electronics sector followed the pattern of other industry sectors by posting fewer pieces of social media content, but gaining more consumer engagement.

Several weeks ago we reported Statista’s survey of 10,000 U.S. adults 18-64 provided patterns concerning how the sexes made purchases. The differences between the sexes seemed small. This week we have another survey that shows the sexes indeed are shopping differently, at least when online devices are used. In addition, women are better bargain hunters than men.

A survey of some 2,000 Americans taken last week as the Facebook-Cambridge Analytica data breach story was ebbing reveals few surprises. The Reuters / IPSOS survey, however, emphasizes one aspect of the future for Facebook: trust in the company has been battered.