PRNEWS caught up with new Cision CEO Cali Tran to discuss his priorities for the company, and his vision of the future of the communications industry.
Topics
Cision CEO: Comms Industry Must Collaborate to be Agents of Change
April 24th, 2023 by Erika BradburyPR Roundup: Fox News Settles, MillerKnoll CEO Apologizes, FTC to Revise Green Guides
April 20th, 2023 by Nicole SchumanThis week’s PR roundup considers how some pre-planning for Fox News, MillerKnoll and the FTC could benefit crisis outcomes.
[VIDEO] PRNEWS Live Discusses Equity in Cannabis and PR’s Role
April 20th, 2023 by Nicole SchumanPRNEWS Live welcomed Catharine Montgomery, founder and CEO of The Better Together Agency. In honor of the 420 holiday, we discussed equity in the cannabis industry and how communication is helping get there.
Tips for Following Up on Your Pitch
April 19th, 2023 by Tai NicholsPR consultant and trainer, Michael Smart, provides strategies for PR professionals to overcome psychological barriers and craft effective PR follow-up messages that can result in increased placement success.
How To Make Your Newsletters Stand Out
April 19th, 2023 by Alli LongWhile it’s true that attention spans are shrinking, newsletters can be an efficient way to maintain regular check-ins with a variety of important stakeholders.
PRNEWS Poll: Bud Light Needs to Take Ownership of Its Actions
April 18th, 2023 by Nicole SchumanCommunicators (and consumers) expect more from brands in this day and age—especially when a brand or its representatives are attacked surrounding a move toward inclusion.
Sharing Complex Content Through Storytelling
April 18th, 2023 by Elizabeth WhittingtonWhen explaining complicated topics, engaging your audience with curiosity, imagination and storytelling can help drive home your message and inspire your reader to action.
How Brands Can Benefit from Embracing TikTok
April 17th, 2023 by Tai NicholsAs brands recognize the immense potential of TikTok as a PR tool, they are increasingly leveraging its popularity to reach a wider audience.
Aligning Your B2B PR Strategy to Drive Sales
April 17th, 2023 by Lucia BarbatoIf you want to make sure your comms team is efficiently helping to drive business sales objectives today, there are three core things that they should be doing.
PR Roundup: Bud Light Outrage, NPR Quits Twitter, and Pitching Responses Slow
April 13th, 2023 by Nicole SchumanPRNEWS reviews the outcomes of brand and consumer outrage, as well as the Propel Q2 Media Barometer, in this week’s PR Roundup.