When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz”… Continued
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PR Measurement Is More Than Just a Report Card
October 13th, 2017 by Samantha WoodReporting the data from a communications campaign is more than just writing up a tally of various metrics. Too many communicators try to use measurement simply as an end in itself, a gauge of how well a campaign performed after it’s over. Rather, analytics should inform every stage of the planning process, says Carrie Schum, executive vice president of strategic planning, analytics and research at Porter Novelli.
Twitter’s Leadership, Judgment Questioned as Rose McGowan’s Account Suspended
October 12th, 2017 by Ian James WrightTwitter just can’t seem to get a handle on its moderation issues. Rose McGowan is the latest to get caught up in Twitter’s uneven attempts to enforce civility. The actress’ account was temporarily suspended without an immediate explanation—and the eventual explanation from Twitter only raised more criticism.
Three Must-Haves for Effective Customer Emails
October 12th, 2017 by Elisabeth Deckon and Michelle Morris, Dodge CommunicationsSay what you will about the latest social platforms, email continues to be the old reliable when it comes to marketing. Email yielded a median ROI of 122%—more than four times higher than other marketing formats, including social media, direct mail and paid search—per a 2016 US marketers survey. On the other hand, most peoples’ inboxes are more crowded than a subway train during rush hour. The challenge is breaking through the noise. We provide three tips to help your marketing email rise above the din.
2 New Desktop-Based Social Media Tools to Try
October 11th, 2017 by Ian James WrightSocial media pros looking for ways to make their lives easier have some new options this week. Twitteriffic and Windowed offer users working on desktop or laptop more powerful and feature-laden experiences for Twitter and Instagram, respectively.
What ESPN’s Suspension of Jemele Hill Means for Your Brand’s Social Media Guidelines
October 11th, 2017 by Steve GoldsteinWe’re deep in month 10 of the Trump administration, and it’s playing out as expected. As it was during the 2016 election, public discourse continues to be bitter, divisive and full of rage, and it’s… Continued
What ESPN’s Suspension of Jemele Hill Means for Your Brand’s Social Media Guidelines
October 11th, 2017 by Steve GoldsteinESPN’s social media guidelines boil down to “if you wouldn’t say it on our TV or website screens, don’t say it in social.” That leaves a lot of room for interpretation, especially in today’s highly charged climate, but it’s a rule of thumb most of us understand. We all know it’s much easier and safer to express fury and strong opinions on social media than it is to express them in face-to-face situations or on, say, national television. But still—there’s that gray area between personal expression in one’s own social media accounts and one’s responsibility to an employer.
Snapchat Rolls Out Context Cards, a New Marketing Feature, Escalating Its Battle With Instagram
October 10th, 2017 by Jerry AsciertoThe battle between Instagram and Snapchat for more users and marketing dollars continues its heated pace. This morning, Snapchat introduced a new marketing tool called Context Cards giving Snapchat users a way to get instant information about a business featured in a Snap. Meanwhile, Instagram announced a couple of new features in the last week, including an interactive polling sticker for Stories that closely resembles Snapchat’s third-party Polly feature.
At PRSA Conference, PR’s Big Umbrella Covers Dark Social, Alt Sites and Change Management
October 10th, 2017 by Seth ArensteinThe dark weather on Monday night in Boston was a perfect complement to some of the darker topics communicators need to wrestle with today, including dark social, rogue sites and hackers and executive terminations. Fortunately, good advice rained down on attendees as well.
Internal Comms: 7 Tactics for Crafting Internal Communications for a Global Audience
October 10th, 2017 by Dan DunnInternal communications sometimes is relegated to the back burner when large corporate announcements are planned. That’s unfortunate, because employees should be told first when a significant change will touch their lives. Here’s how to edit internal communications for a global audience.