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This week’s Roundup takes a look at Pride backlash, Diddy’s DEI battle and AI woes. 

Establishing media relations in a foreign market requires persistence, research, genuine interest, and a collaborative mindset. Our contributor explains how the basics of media relations, however, remain the same, irrespective of the market.

Several PR veterans provided tips on how to proceed when it comes to offering an exclusive to a journalist.

It’s never easy to announce that your company is leaving a huge market, or that you are making that decision “to improve the company’s financial strength.” State Farm’s communications team deserves credit for limiting brand damage by choosing a simple, straightforward statement that said and did all of the right things.

Employee advocacy is a learned behavior that develops from a supportive internal framework. In this piece, the author shares steps to increase internal alignment.

PR’s leadership in strategy and developing compelling messaging to draw a target audience will be vital for metaverse success.

In a wide-ranging roundtable discussion, PRNEWS asked Ben Finzel of The Change Agencies; Kevin Wong of The Trevor Project;  Ben Dorf, of The Ad Council; and Cathy Renna of National LGBTQ Task Force about the evolution of LGBTQ+-related comms, how organizations can best support their LGBTQ+ stakeholders and advice for brands looking to do better for these communities.

This week our PR Roundup looks at a disastrous campaign launch for Ron DeSantis and backlash for Twitter, the importance of remembrance and the latest conservative outrage aimed at Target.

A big challenge to handling media relations around a lawsuit is understanding the rise and fall of media interest as the litigation drags on. Our contributors tell us how.

Our contributor argues that the most powerful and profound asset any PR professional can have is a strong, adept sense of empathy.