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It wasn’t too long ago when PR pros counseled brands against making overt forays into politics. ‘Stick to your knittin’, ‘stay in your lane’ or some other cliché was the standard response. It’s no longer… Continued

It wasn’t long ago when brands were told to steer as far away as possible from politics and social issues. The situation is more complicated today. Some consumers expect brands to take stands and will reward them for it. Several brands in the Washington, D.C., area are reacting to the government shutdown with acts of kindness. Will they be rewarded?

While it’s tempting to call 2019 the year of trust, we’ll have to wait and see. Still, those who make sure that trust and transparency is at the core of their brand identity will likely see many happy returns. To that end, Google started the year off by announcing two features—one that just launched and one that’s rolling out in July—intended to help repair trust and improve the experience for end users. As it turns out, they’re both tremendously valuable tools for communicators, too.

Here are some of the tools that communicators will be speaking about at our Crisis Management Summit, Feb. 27-28 at the Eden Roc on Miami Beach

A woman of many talents, ESPN’s Hannah Storm discusses visual storytelling and her work as a film director/producer and the founder of a charitable foundation in this brief video.

Without a clear understanding of why you measure, you may need to break with the past and start anew. That’s what we call “clean slate public relations.”

In this short video, Emma Monks of Crisp mentions that brands often fail to consider the risks of working with influencers.

Not long ago, communicators outside the tech industry tended to ignore CES, the country’s largest trade event. The new reality, where every device is connected, blurs the distinction between consumer and business technologies. This new reality and has made CES an important event for all communicators.

What does it take to be a Top Woman in PR? PR News sat down with 2019 honoree Kristina Adamski, vice president of corporate communications at Nissan, to learn about her approach to media relations and hear her top pointers for aspiring female leaders in the field.

Here are a dozen words or phrases to avoid, words and phrases that tend to turn off recipients of a press release—ultimately relegating your pitch to the unenviable circular file.