Topics

A legend in the auto industry, Carlos Ghosn has called a Tokyo jail cell home since before Thanksgiving. The former Nissan and Mitsubishi Motors chairman allegedly failed to report millions of dollars in income. He might get the chance to speak in public next week. What should he, or other CEOs in hot water, say in such a situation?

PR News’ regular Roundtable feature asked senior communicators to discuss what they believe will be the toughest challenge in 2019. Perhaps concerned with the headlines of the day, many of them had trust and integrity issues on their minds. Others mentioned breaking through the clutter to get their narrative heard.

For communicators, the Defense Department’s recent Twitter gaffe smacks of a common issue: How can regulated industries—like defense, for instance—inject humor and fun into their social media presence without taking unnecessary risks? Luckily, there are a few steps PR professionals can take to ensure their brands’ tweets don’t land them in hot water in 2019.

The annual tech-laden mosh pit known as CES begins Tuesday at the Las Vegas Convention Center. That and the start of the year make it an excellent time to look at the technology scene, including what’s expected at CES and the implications of that for communicators and the brands and organizations they represent.

How well your company retains top talent can boil down to engagement. Here’s a checklist of 10 tips to engage employees.

Our yearly look at the most-engaged B2C brands of 2018. Women are the target audience for nearly all of the top 10, according to Shareablee data. Overall consumer engagement was down slightly.

2018 was a blockbuster year, but only if measured in the number of boneheaded moves brands and executives made time after time. The surfeit of poor crisis responses has provided myriad lessons that should be used in 2019, Katie Paine argues.

Effecitve crisis response is a combination of advance planning and good decision-making during the crisis. For the first Stealable Slide of 2019 we turn to a time-saving tool designed to help organizations and brands plan their crisis response.

In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center.

With the start of a new year, brands and organizations will look roll out new products or re-launch brands. This means communicators will be asked to create campaigns and messages for them. This story contains helpful tips to use social for a re-launch and a launch.