It’s impossible in a short video to do justice to the many talents of Hannah Storm. Yes, she’s well known as a trailblazing sports announcer and reporter. In addition to her major presence at ESPN, she’s a film director with several documentaries on her résumé and started a charitable foundation. Ever the pioneer, she was part of the first all-women team to call an NFL game. And that's just her professional side.
Storm, who keynoted PR News’ Platinum & Agency Elite Awards in 2018, discusses some of her activities in the brief video below. She also offers a storytelling tip for communicators. In this age of authenticity, it’s best to “get your subjects to speak from the heart, as much first-person as possible,” she says. It’s a technique she uses in her documentaries and films.
Seth Arenstein is editor of PR News. Follow Seth: @skarenstein