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To mark Measurement Month 2019, PRNEWS and partner PublicRelay surveyed some 350 communicators about their attitudes toward measurement. The findings indicate PR pros are becoming more sophisticated in their attitude toward measurement, particularly with regard to gaining insight from data.

In this age of disinformation, PR pros are more important than ever, says the 2021 PRSA chair Michelle Olson. “If we do nothing except hold up the candle of ethics in business and in our organizations, we will have done our jobs,” she tells us in a wide-ranging interview.

Along with Measurement Month, it’s the time of year when PR evaluation and funding questions arise for the coming fiscal year. Executives who invest in PR are becoming more discriminating. Moreover, they insist on data to back up their decisions. Here are 10 questions to help you use measurement to prepare your budget presentation for 2020.

A primer from writing guru Jonathan Rick counsels that PR pros should avoid using jargon generally, especially in headlines. He also urges that you create two headlines: one for human beings and laymen; the other for search engines and insiders.

JUUL Labs, the ubiquitous e-cigarette manufacturer, find itself in a free fall more than one year after our blogger praised the company for its PR acumen. The lesson that’s emerged from JUUL, Boeing and Facebook is that self-regulation is rarely a good idea and could lead to deaths. And death is bad PR.

JUUL Labs, the now ubiquitous e-cigarette manufacturer whose pocket-sized vaporizers work with its propriety pods of nicotine liquid, has found itself in a free fall over the past few months. In June, the company’s own city… Continued

Having graduated college—and perhaps even embarked on a successful professional career—you may have thought your test-taking days were safely behind you. But in today’s highly competitive job market, agencies and corporate PR departments expect candidates to possess a wide range of skills, including the ability to churn out basic press materials. That’s where the dreaded pre-employment writing assessment comes in.

To some, it might seem quaint to divide PR into digital and traditional PR. Still, plenty of job titles and org charts include the words “digital PR.” As such, we offer three tips about elements that need to be included in successful digital PR campaigns.

ost consumers get a little boost when they learn the brands they support practice an element of social good. Corporate Social Responsibility, affectionately referred to in the communications world as CSR, provides an organization with the opportunity to give back and make a difference. As the entry deadline for the 2020 PRNEWS Nonprofit/CSR Awards looms, we take a look at several past winners who really leaned into the mission of creating change.

We at PRNEWS are advocates of following the news for evidence of good and bad PR practices. Today a news vehicle, The Washington Post, is at the center of a news story. The paper’s handling of headlines for its obituary of former Islamic State leader Abu Bakr al-Baghdadi demonstrates good and bad PR practices.