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If anything, the remaining candidates are throwing everything they’ve got into this Super Tuesday, igniting digital strategies from all corners of the democratic universe. You’d be hard pressed not to open Instagram or Facebook and yes, even Twitter, without seeing some sort of political trend, video or paid advertisement. We took a look at the diverse social media strategies each candidate harnesses. Some feel forced, while others emerged organically, completely separate from the official campaign team. Will they make a difference on Super Tuesday?

Since the coronavirus landed on U.S. shores, the media has been working overtime—not only describing the symptoms and areas affected to those seeking information, but also in regards to how the outbreak is impacting business across the board. Whether it be the dramatic stock market drop, large-scale event postponements or travel cancellations, organizations need to take stock of what’s most important to communicate to a concerned public.

In our monthly collaboration with The Museum of PR, in celebration of the 75th anniversary of PRNEWS, we honor three pioneering women of PR, who not only shaped the profession but also touched the world. This article also celebrates Women’s History Month Women’s Day and the 100th anniversary of women’s suffrage in the US.

Measurement guru Katie Paine compares China’s cover-up of the coronavirus and the Houston Astros’ long delay before admitting guilt in the sign-stealing scandal. Neither entity helped its reputation when it chose to ignore a crisis. Prompt response and owning your mistakes still makes the most sense.

Flat organizations can be great. They are cost efficient, and enable fast communication and quick decision-making. On the other hand, a flat organization can become an issue during a crisis, argues Kevin Elliott, SVP, Hill + Knowlton Strategies. His advice is to become hierarchical when a crisis occurs.

Data breach. In this ever-connected world, those words conjure fear, and rightly so. Click on an innocent-looking email, webpage URL or attachment, and the next thing you know, someone has access to your email

Here’s a brief guide to what communicators should be doing and thinking about as the virus begins to make its way across the country.

The advent of attribution analysis for earned media means that PR practitioners can answer one of the profession’s most elusive PR-ROI questions: How and to what degree does PR generate sales? The question now is what comes next?

Our regular look at data features exclusive figures from Shareablee about the most-active nonprofits for the first months of 2020. Overall, nonprofits enjoyed a slight jump in consumer engagement with their social posts, though engagement was off on Instagram and Twitter.

PR pros continue to consider earned media a valuable tool, according to a snap survey of 150 communicators. On the other hand, a majority say gaining media coverage is harder than ever. Perhaps as a result, 90 percent of those surveyed told us they spend very little time pitching and developing relationships with media.