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Vaccines for COVID-19 have arrived and logistics for distribution seem to be in place. Now another hurdle exists: convincing enough of the public that the vaccines work as advertised and that they’re safe and necessary. Reciting data and statistics to bolster trust will work only to a point. The communication piece of the vaccine effort must proceed carefully, speaking to people in language they can understand.

PRNEWS asks the PR community for their take on standout social media developments in 2020, from TikTok to LinkedIn Live.

This week on LinkedIn Live the PRNEWS staff gave its 2020 wrap-up. They talked about notable campaigns, missed opportunities and changes for 2021.

As hiring freezes are (hopefully) lifted amid the COVID vaccine’s arrival and (hopefully) economic rebound, the Biden team’s latest cabinet announcements raise a timely question for PR pros: How should brands announce new or incoming leadership?

Being on camera means so much more than how your executive or spokesperson appears on television. In addition to TV there’s YouTube and live streaming platforms, TikTok and Snapchat and IGTV…we could go on. Because screens are literally everywhere, brand representatives need to learn to embrace the limelight. Whether it be a spokesperson or an influencer, those in positions of power need to be ready to connect with the public.

There are many reasons why people bounce from a web site. Most people think a high bounce rate equals low page performance. Not always. We offer a look at some of the most common reasons for bounces and how to overcome them.

PRNEWS is pleased to announce this year’s Top Women in PR honorees. Our honorees demonstrated significant passion for their work even beyond their (virtual) office doors, often taking on pro bono communications work, in addition to advancing women leadership and/or diversity initiatives, both inside their respective organizations as well as in volunteer capacities outside of office hours.

Video and images flooded social media this morning after several states launched emergency use of the COVID-19 vaccine. Many government entities and news outlets broadcast the first inoculations live, providing a sliver of hope in a year when so many have lost loved ones across the globe.

In a sense, the public has become inured to data breaches. Everyone seems to have one. Yet when one of the world’s top cybersecurity companies gets hacked, it’s a very serious situation. Fortunately, cybersecurity leader FireEye was transparent in communicating its breach, which it said occurred “recently.”

Message testing is a valuable and essential part of communication strategy. Ensuring it is part of the planning process for a PR effort can make the difference between an effective campaign and one that fails to deliver.