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No matter how the metaverse unspools, it’s inevitable that more major disruptions are still to come, even beyond the latest in AI and metaverse technologies.

Employees voicing thoughts and opinions about their companies online can be a great source of information and create opportunity for dialogue, but it is also an important reputation management channel that requires monitoring and engagement.

How can LinkedIn Creator Mode benefit public relations, communication professionals, their clients and brands?

With a new season comes a new crop of brand promotions and sponsorships featuring creative strategies and tactics to catch fans’ attention.

Recently, a heated, expletive-laden altercation between David Portnoy and Charlie Redd, the owner of Dragon Pizza in Somerville, Massachusetts, took the internet by storm. Portnoy’s “no bad press” mantra appears to have had an unforeseen positive impact on the pizzeria – despite the embarrassing behavior of both men involved.

Learn how the Public Relations Society of America (PRSA) and the PR Council are addressing the needs of communication professionals in the digital age.

If you aren’t speaking with stakeholders, somebody else is. And without having real relationships, great brands won’t be able to distinguish themselves from the Fyre Festivals of the world.

Whether you identify as a marketer or a PR professional, we’re all communicators with a shared interest in storytelling. So, let’s drop the “either/or” and go with the “and.”

Sprout Social takes a look at the influence of influencer marketing; the Institute of Business Ethics examines ethics codes at 24 PR associations; and a recent Harris Poll, in partnership with the Black Economic Alliance, take a look at attitudes relating to diversity in corporate America.

What do AI, data, Substack and DEI all have in common? They are some of the most important industry trends to be aware of at the moment, according to our author.