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Our second dive into the “Offbeat PR” series highlights the PR team behind the TUSHY bidet.

Engagement on social media (specifically, on Facebook, Twitter and Instagram) with travel-related brands was down 38 percent year-over-year from May 2021 to May 2022, according to Shareablee powered by Comscore. The decline is likely due to the fact that there was a “boom in travel engagements in 2021 when COVID restrictions were lifted in many locations,” points out Madison Busick, analyst at Comscore.

It’s often the case, from startups to nonprofits, that explaining why something is innovative can exhaust a reporter (or potential donor). And that’s before you get to the pitch! In a fast-paced media landscape, cutting… Continued

It’s unclear what the metaverse will look like eventually and when. Still, communicators should investigate it sooner not later.

While executives, HR pros, and rank-and-file employees hold unique perspectives on COVID-19-related work-from-home (WFH) policies, there is no doubt where Tesla titan Elon Musk stands on the matter. In a leaked email from Musk to Tesla… Continued

Certainly, Absolut Vodka is a business like any other. Its priority is selling product. However, its Out & Open campaign,  a partnership with actor and comedian Bowen Yang, goes beyond that. Launched May 10, one… Continued

With June beings National Candy Month, we spoke with Carly Schildhaus, senior manager of public affairs, National Confectioners Association (NCA). She emphasizes the data-driven approach of the group’s communicators and touts the business aspects of NCA’s 25th annual Snacks & Sweets Expo. In addition, she discusses how NCA’s communicators touted chocolate’s sales boom during the pandemic.

One of the outcomes of the ‘Don’t Say Gay’ bill is the suppression of storytelling. As such, PR pros have an incentive to challenge it.

[Editor’s Note: The essay below is centered on the biotech sector. Yet its implication for communicators is wide. The economy’s outlook seems grimly uncertain, with JPMorgan Chase CEO Jamie Dimon discussing a coming economic “hurricane”… Continued

If your organization or brand is looking to make a splash surrounding a holiday or for an impactful purpose, there are some steps you can take to make sure you are creating an inclusive campaign for all stakeholders.