Topics

With 96+ million expected to watch Super Bowl LVI, we look at non-sports brands with the most consumer engagement on social in the weeks before the game.

The pandemic has prompted major changes to internal communication. Here’s how PR pros are managing them.

Elevating pioneers of color who helped build PR may inspire the next generation of diverse leaders and highlight for all the importance of diverse voices.

There are few phrases that spill more often from PR pros’ mouths than “corporate reputation.” Is it a meaningful concept?

With all of us expecting to get COVID, prices rising and supply chain woes reaching grocery stores, is PR changing? Should it?

Despite the heavy emphasis on real-time solutions, there are some cases when even the near-past is too old. Knowing what happened will always be valuable as it helps to inform current thinking, but it isn’t the complete picture for effective diagnostics and decision-making. Here, we discuss the four stalwarts of communications research and analysis: Descriptive, Diagnostic, Predictive and Prescriptive.

Online tools, websites and internet extensions are the lifeblood of many data-driven campaigns. These online accessories have helped streamline many aspects of our day-to-day roles. The online PR and marketing community are great at finding these tools and sharing them far and wide on social media. Whether you’re looking for a simple keyword tool to help you write elevated performance content for SEO or you’re building out an internal bank of quick-win datasets, here is a list of useful tools

Enacting social listening, as well as monitoring consumer sentiment and timely issues, can prevent a small spark of doubt from burning out of control. 

How should communicators respond when sensitive personnel issues leak? Incidents with Brian Williams and Sarah Palin offer insights.

In addition to shareholder woes, Peloton was seen trending for a potentially damaging scene in the season premiere of hit SHOWTIME show “Billions” on Jan. 24. But its leadership issues are truly at the heart of the company’s comms crisis.