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PR executives, collaborating with risk management, HR and other key functions, can play a critical role in identifying and recommending action to address external and internal threats (including toxic people). Unfortunately, organizations routinely underfund communication and related positions that can deliver intel that helps executives make better-informed decisions before they create a reputation crisis.

In this month’s buzz box, we look at the terms “trust” and “deadnaming.”

This edition’s dialogue looks at post-crisis debriefs. Our dialoguers April Margulies, founder, Trust Relations, and Thomas Graham, president, Crosswind Media & Public Relations, tell us it’s often a chore to schedule post-crisis sessions.

Communicators have a special talent. They alone can stitch together love, PR crisis, email and chocolate. Here’s how.

This month’s Social Break explores how to set social media priorities with leadership and manage content delivery across teams with a social media manager at a government agency.

In gest, but only partly, the last weeks of 2021 and first days of 2022 offer enough botched PR and PR crises to assemble a March Madness-style ranking.

Despite progress in DEI efforts, unconscious bias continues to creep into the workplace. How can communicators play a role in battling this issue?

The NFL commissioner’s pre-Super Bowl press conference was long on promises and short on solid solutions.

Being the lone social media manager in a company is challenging. Managing time and setting boundaries are essential to success.

PRNEWS’ sister brand The Social Shake-Up is announcing a new partnership with Social Break, hosted by October Social Media. The free monthly Q&A is specifically designed for new social media managers and social media teams of One and takes place on the second Friday of each month via Zoom. The series is hosted by social media expert, Founder and CEO of October Social Media, Sabrina Merritt.