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Media relations is based on building relationships with media through interpersonal contact. Yet judicial use of data and tools plays a part.

Keeping messaging consistent across 22 hotels in various global markets isn’t easy. YOTEL VP Olivia Donnan says flexibility is key.

A former senior agency pro argues the best route for companies begins with DEI. Adding it later won’t work, she writes.

Subject-matter expertise is necessary when crafting thought-leadership articles. Yet writing well also is important. These tips will help.

George Floyd’s killing in May 2020 raised DEI’s profile. Still, our roundtable participants say words not action dominate the space today.

A slowing economy is the wrong time for companies to halt communication and marketing. Earned media is an efficient tool in such moments.

For this installment, we explore grammar basics of AP style that most writers use on a daily basis. 

Taking a stand on a political issue doesn’t define corporate values. Instead, data show values is a company acting on its beliefs.

How do you do PR when everyone knows your future owner wants out? Elon Musk and his in-limbo Twitter purchase provide answers.

Give props to Page (Arthur W. Page Society) for its just-released report “Stakeholder Capitalism and ESG: A Guide for Communication Leaders.” It’s transparent. “This is meant to be a study guide, not a white paper,”… Continued