Deloitte’s Technology, Media and Telecommunications (TMT) industry group released "Predictions 2007," a series of three reports that examine emerging developments and how they will shape the TMT marketplace. The usual suspects that impact communicators topped… Continued
Stories by John Keisers
What Does the C-Suite Think of Corporate Blogging?
March 24th, 2008 by John KeisersA new report suggests the C-suite has yet to appreciate the view. The Makovsky 2006 State of Corporate Blogging Survey polled 150 senior executives from the Fortune 1000, but found relatively few were ready to… Continued
Gen Y Says, ‘Talk To Us;’
March 24th, 2008 by John Keisers"Wooing Generation Y," this new breed of young and talented workers is demanding that executives rethink their plans of action – and interaction. This point is driven home by a recent study conducted by SelectMinds,… Continued
Reputation Building Blocks
March 24th, 2008 by John KeisersThe Reputation Institute recently released its annual ranking of corporate reputations, with the following companies rounding out the top 10: 1. Lego 2. IKEA 3. Barilla 4. Mercadona, S.A. 5. A.P. Moller-Maersk 6. Toyota Motor… Continued
Employee Engagement VS. Customer Loyalty
March 24th, 2008 by John KeisersAccording to a recent report conducted by Best Practices, there is a recognizable link between employee engagement and customer loyalty – specifically, companies that engage employees show gains in customer loyalty and satisfaction. Among the… Continued
PR News/Medialink Media Relations Planning Survey
March 24th, 2008 by John Keisers1. Please select the description that most closely matches your primary responsibilities: Public relations 42.7% Marketing 18.9% Media relations 17.4% Corporate communications 16.0% Public affairs 4.7% No Response 0.3%… Continued
Tech Investments
March 24th, 2008 by John KeisersA study conducted by Harris Interactive revealed that many businesses today view their technology infrastructure as an enabling platform for meeting and exceeding customer service requirements. The obvious connection for communicators: the increasing role new… Continued
Digital Dangers
March 24th, 2008 by John KeisersWhen walking the digital line, consider the following five threats to be the biggest dangers to your business: 1. Transaction fraud 2. Hackers 3. Rogue employees 4. Sloppy software 5. Easy-to-steal portable electronics such as… Continued
Web 2.-What?
March 24th, 2008 by John KeisersA McKinsey Global Survey, "How businesses are using Web 2.0," shows that, while the business press may be all over the 2.0 trend, companies themselves are still slow to invest. Among the responses from the… Continued
New Statistics On Media Investment
March 24th, 2008 by John KeisersThe American Advertising Federation’s Media Investment Survey 2007 revealed an increased commitment to innovation and a dedication to balancing traditional media with new media platforms. (The survey polled approximately 1,000 marketing professionals.) The numbers of… Continued