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CRO (Corporate Responsibility Officer), a unit of business media publisher Crossing Media, has begun providing enhanced access to CRO member companies’ corporate responsibility and sustainability reports through a content partnership with the U.K.’s CorporateRegister.com, which… Continued

The Yahoo, MySpace, Google have announced that they plan to form the OpenSocial Foundation to ensure the neutrality of OpenSocial as an open, community-governed specification for building social applications across the web. The OpenSocial Foundation… Continued

StoryTubes invites 1st-6th graders to post video book reviews for nationwide competition to offer an exciting way for kids to talk about their favorite books. This is a PR win-win-win: A great way for the… Continued

Yet another digital media conference took place this morning in New York discussing how to create digital content and how to monetize that content. But this conference had an interesting twist: the focus was specifically… Continued

If you thought primetime television fell between the evening hours of 7 and 10, think again. Judging from the "video snacking" trend that’s sweeping through offices across the country, lunchtime is the new primetime, so… Continued

The American Advertising Federation’s Media Investment Survey 2007 revealed an increased commitment to innovation and a dedication to balancing traditional media with new media platforms. (The survey polled approximately 1,000 marketing professionals.) The numbers of… Continued

Every businessperson out there thanks (and curses) the gods of e-mail for enabling instant communication with employees and clients. Every businessperson out there has probably also taken advantage of technological advances and checked e-mail during… Continued

Deloitte’s Technology, Media and Telecommunications (TMT) industry group released "Predictions 2007," a series of three reports that examine emerging developments and how they will shape the TMT marketplace. The usual suspects that impact communicators topped… Continued

A new report suggests the C-suite has yet to appreciate the view. The Makovsky 2006 State of Corporate Blogging Survey polled 150 senior executives from the Fortune 1000, but found relatively few were ready to… Continued

"Wooing Generation Y," this new breed of young and talented workers is demanding that executives rethink their plans of action – and interaction. This point is driven home by a recent study conducted by SelectMinds,… Continued