According to Aon’s first Global Risk Management survey, the increasingly diverse, complex and exotic risks faced by multinational corporations make risk management difficult and ineffective. The results reveal that: The top five risk concerns were:… Continued
Topics
Crisis Communications: Made in China
May 12th, 2008 by PRNEWSThe wave of Chinese-made product recalls, including those of toxic pet food and faulty or lead-contaminated toys, may spell trouble for consumer packaged goods companies worldwide. According to an extensive investigation into blog responses to… Continued
Three Steps to Marketing Success for Small Businesses
May 12th, 2008 by Iris DorbianFor small or budget-strapped companies looking to implement an effective marketing plan, there are three steps you should undertake to ensure success. Remember the essentials: market research, your location, the customer group you have targeted,… Continued
The “Pluto Axiom” – Mitigating Confusion Caused by Unofficial Spokespersons
May 6th, 2008 by Iris DorbianAndy Warhol’s 1968 statement that everyone would be famous for 15 minutes unfortunately holds true during emergencies, which makes it a challenge when the media approaches unofficial spokespersons looking for comments. Although unofficial spokespersons have… Continued
Washingtonian Mag Gives Out ‘Green Award’
May 6th, 2008 by Iris DorbianWashingtonian Magazine has given its inaugural highest Green Award honor to The Tower Companies for "being green-building pioneers and fierce proponents of sustainable design and construction." The building was also cited for being "one of… Continued
Consumers Skeptical about being Green
May 6th, 2008 by Iris DorbianGreen advertising may be ubiquitous these days, but that doesn’t mean consumers are buying into the messages behind it. According to a Burst Media survey, consumer recall of green advertising is very high—37% of respondents… Continued
The Evolving Sustainability Paradigm: How Practices and Trends Impact PR
May 6th, 2008 by Iris DorbianSustainability, the integration of social, environmental and economic factors for short and long-term performance, is an evolving business paradigm. Business leaders are now being challenged to address issues beyond profitability. From internal issues of worker… Continued
Microsoft Finally Gives Up On Yahoo
May 5th, 2008 by PRNEWSMicrosoft announced that it has finally let go of its ambitious effort to purchase Yahoo after the two companies failed to reach an agreement on a suitable selling price after several days of intense negotiations.… Continued
Mobile Internet Extends Reach of Sites by 13%
May 1st, 2008 by Amy NovakThe Nielsen Company reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. Categories such as weather and entertainment, the extended… Continued
Five Simples Rules for Handling the Press When in Crisis Mode
April 29th, 2008 by Iris DorbianImagine this scenario: It’s 5:00 pm and you just got word that your company’s CEO is embroiled in a major scandal. Details are either sketchy or, worse yet, sordid. The press is calling—naturally. What do… Continued