Topics

How to Separate Your Business and Personal Life on Facebook

February 23rd, 2009 by

If you’re a professional on Facebook, you’ve no doubt collected a mix of contacts that includes colleagues as well as personal friends. The more pervasive that social media becomes in public relations, the more likely… Continued

The Art of Preparation

February 23rd, 2009 by

You’ve all probably heard one of the following statement s from a CEO or executive who’s getting ready to face the media: “I don’t need to spend time preparing for an interview. I do my… Continued

Legal PR Blog

February 23rd, 2009 by

Winner: Marler Clark LLP PS and Lexblog Campaign: Bill Marler’s Marlerblog (http://www.marlerblog.com) For the past 15 years, Marler Clark has carved a niche as one of the top law firms specializing in representing victims of… Continued

Interview Training for CEOs: How to Make it Worth Their Time

February 19th, 2009 by

How a CEO handles media attention is becoming key to the success of an organization.

Environmental Messaging Largely Immune to Consumer Distrust

February 18th, 2009 by

Consumers are still interested in buying green despite the bad economy, says new study.

Rethinking CSR

February 17th, 2009 by

The recent upswing in corporate social responsibility has been a mixed blessing for both practitioners and policy makers.

New Study: Executives Seek New Business Opportunities in a Carbon Constrained Economy

February 17th, 2009 by

As companies around the world prepare for a carbon-constrained economy, business leaders are increasingly employing Green IT strategies in efforts to cut carbon emissions.

Media Cents:  Using the Media to Attract Customers

February 17th, 2009 by

What you’re doing is as important as what you’re saying to the media.

Sustaining the Momentum

February 17th, 2009 by

For an 18-month project like the Jamestown 2007/America’s 400th Anniversary, which encompassed much detail and preplanning, it was necessary for the team players to come up with fresh tactics and unique messaging that would attract… Continued

Selling Idea of Digital Integration to Risk-Averse Senior Execs

February 17th, 2009 by

Senior business executives’ continued haphazard approach to digital communications lends significant credence to the old saying, "The more things change, the more they stay the same." After all, the present time will surely be remembered… Continued