Following are six ways to defuse a crisis situation when speaking to the media: • Know what you want to say before the interview. Instead of waiting for questions to trigger your message, look for… Continued
Topics
Media Relations 2.0: Bridging PR & Journalism
May 4th, 2009 by PRNEWSAs the newsstand shrinks, communications professionals are making more room for themselves in the expanding domain of digital media. But this historic shift in the delivery of news content has also challenged PR practitioners—especially those… Continued
Domino’s Crisis Revisited
May 4th, 2009 by PRNEWSDomino’s Pizza’s recent image crisis, courtesy of two now-former employees and YouTube, is still in an early stage of recovery, but enough time has passed for Tim McIntyre, the company’s VP of corporate communications, to… Continued
Social Media Meltdown: Tweeting Your Way Into and Out of a Crisis
May 4th, 2009 by PRNEWSCrisis communications was never black and white, but the proliferation of social media platforms has caused the shades of gray to get even hazier—so much so, in fact, that it can be difficult to distinguish… Continued
10 Commandments for Media Relations During a Crisis
April 29th, 2009 by PRNEWSHere’s a 10-rule primer on how to deal with the press during a crisis situation: 1. Have a plan in place: Don’t learn on the job. 2. Have a team in place: Assign duties before… Continued
Private Giving to Developing Country Has Been Recession-Proof
April 28th, 2009 by PRNEWSDespite the global recession, private giving and remittances are expected to be lifelines to help developing countries weather the economic storm, according to the new 2009 Index of Global Philanthropy and Remittances published by Hudson… Continued
More Internet Users Reading Online Newspapers
April 28th, 2009 by PRNEWSIn a year when the woes of newspapers — layoffs, consolidations, and outright closings — are more extensive than in any period in memory, strong evidence of the changing nature of media use in America… Continued
Domino’s YouTube Crisis Response: Interview with Tim McIntyre
April 27th, 2009 by Mike SmithCrisis communications for large global companies like Domino’s still requires a considered response—especially in today’s tweeting, blogging and Facebook-saturated PR environment. After a Web video showing Domino’s employees tainting food products went live on YouTube,… Continued
Three Ways to Conduct a Successful Media Training Session
April 27th, 2009 by PRNEWSIn this 24/7 media world, knowing how to present oneself on camera, radio, in print or a social media platform, has never been more important. In this vein, media training for execs is critical. Following… Continued
Two New Tools of the Trade
April 27th, 2009 by Peter HimlerAs part of New York’s first (and hopefully annual) Social Media Week, I had the pleasure of sitting on a panel titled “When Social Media Becomes Unsociable” alongside some of the movers & shakers driving… Continued