Climate change-related disclosure continues to be weak or altogether nonexistent in SEC filings of global companies with the most at stake in preparing for a low-carbon global economy, according to two major studies released today… Continued
Topics
Public Blames Media Partially for Being Blindsided by the Recession
June 3rd, 2009 by PRNEWSAccording to a recent 52-nation online survey conducted by The Nielsen Company, most respondents worldwide are pointing their finger at the media, blaming it partially for doing a poor job informing the public about the… Continued
Despite the Recession, Execs Say CSR is Important
June 2nd, 2009 by PRNEWSAccording to the just released results of IBM’s second annual global corporate social responsibility of senior business executives, CSR still remains a priority. The problem is their ability to attain it. Nearly all of the 224… Continued
Reputation Paramount in a Recession
June 1st, 2009 by PRNEWSIn Recession, Protect Your Reputation: The Reputation Institute (RI) has released the results of its 2009 U.S. Reputation Pulse study, which ranks
Media Relations During a Crisis: Be Prepared, Then Execute
June 1st, 2009 by PRNEWSThe worst time to determine how to deal with media is in the midst of a crisis. You are going to face many challenges internally and externally, and dealing with the media will be one… Continued
Dealing with the Rise of Green Consumer
June 1st, 2009 by PRNEWSFor decades, investors have jumped on the bandwagon about how consumers can use their dollars responsibly. It’s called investing in Ethical Funds (ie. ensuring your money is invested only in socially responsible and Earth-friendly companies).… Continued
Twitterers Want Info
June 1st, 2009 by PRNEWSTwitterers = Info Junkies: According to new data from research firm MarketingProfs, nearly 100% of surveyed Twitter users agreed with the statement, “I value getting information in a timely manner,” suggesting that this is among the biggest motivations for using the platform.
Ten Ways to Deal with the Media in a Crisis
June 1st, 2009 by PRNEWSFor any company, particularly one that’s in the public eye, a crisis, such as a bankruptcy, the unexpected death of a beloved CEO or a financial scandal, is going to require a well-calibrated mix of… Continued
Web Analytics Take the SEGA Brand’s Robust Community-Building Campaign to the Next Level
May 28th, 2009 by PRNEWSThe video-gaming community has always been characterized by its members’ enthusiasm for technology, and by their desire to connect and interact with fellow fans. The proliferation of social media platforms has only enhanced these traits, as it facilitates interactivity via the very medium in which this audiences “plays” every day.
Once Upon a Time: Be a Master Storyteller
May 27th, 2009 by PRNEWSYou know your key messages. You are armed with studies and data. But you’ve had a hard time connecting with your audience on your communications effort. What’s missing? A really good story. The best speakers… Continued