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In a city where 37% of the adult population cannot read well enough to fill out a job application, Chicago-based Open Books executives had their work cut out for them.

Writing content for dissemination via Web channels has little to do with prose, try as the long-form writers among us might to prove otherwise. Verbosity holds little appeal for audiences who consume information online. For… Continued

Building relationships with journalists is not much different than with anybody else in business: It takes time and effort and you get out of it what you put in. But the dividends from that effort… Continued

According to the second annual Edelman goodpurpose study, a majority of consumers are willing, even during an economic downturn, to change their brand loyalties to companies that do good as opposed to others. Also, the… Continued

Many of today’s environmental problems are ones that are most influenced by the behavior of everyday people. Our individual actions—mowing the lawn, cleaning the house, driving the car—produce small amounts of pollution that when added… Continued

Company: SurfControl Agency: Citigate Cunningham Timeframe: 2007 Periods of transition around mergers and acquisitions present innumerable challenges for organizations, especially when a primary goal is to retain a brand’s relevance and prominence in the marketplace.… Continued

Calling measurement the Holy Grail of PR is as cliché as revisiting the struggle to get a seat at the table, yet somehow the term’s continued relevance (despite drastic changes to the communications landscape) justifies… Continued

For the Citigate Cunningham team that worked on keeping the SurfControl brand relevant and alive during its acquisition by Websense, there were several key lessons learned, much of which had to do with being media-friendly… Continued

While journalists across all age groups are rapidly adopting social media tools, the greatest usage is shown to be among young “Millennial Generation” journalists (18-29 year-olds). Preliminary findings about these Millennial Generation journalists, shared by… Continued

By Neal Cohen And Evan Kraus Inauguration Day is quickly approaching, but many are still talking about the important lessons learned from the recent presidential election. Among the many historic features of this event, one… Continued