â–¶ Twitterers = Info Junkies: According to new data from research firm MarketingProfs, nearly 100% of surveyed Twitter users agreed with the statement, “I value getting information in a timely manner,” suggesting that this is among the biggest motivations for using the platform. Among the additional findings:
• 80% use Twitter because they “like to be connected to a lot of people”;
• 70% agreed with the statements “I finding it gratifying to have people follow me,” and “I want to generate new business”;
• 50% agreed that people who have large numbers of followers are more respected than those who don’t, but nearly 100% strongly disagreed with the statement, “People who have a large number of followers are smarter than those who don’t.”
Source: MarketingProfs