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Marketing Budgets Stable, Efficiency Not: Customer anxiety and cutbacks are the biggest factors influencing marketing budget allocation in 2009, according to the CMO Council’s annual Marketing Outlook study. The Council’s audit of more than 650… Continued

Journalists Not Digging Financial Firms’ Communications: According to a survey of journalists conducted by BackBay Communications and Marketwire, financial services companies are not perceived as communicating effectively with their stakeholders during the current recession.

At exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America.

Media measurement and analysis may have been borne out of the concept of counting clips but, especially in this increasingly fragmented media landscape, painting a complete picture of your organization’s reputation among each stakeholder group… Continued

As clients continue to slash PR budgets, many agencies are closing their doors, laying off staff or reducing employees compensation by as much as 20%. A recession, however, can be one of the very best… Continued

When it comes to investing in sustainable business behaviors and programs, more than half of corporate marketers and communicators believe that their organizations will increase their involvement in environmental sustainability initiatives during the next two… Continued

Even during a bad economy, more American consumers are buying green products, says a new study commissioned by Green Seal Inc. and EnviroMedia Social Marketing, conducted by Opinion Research Corporation. The study, dubbed the 2009… Continued

According to a recent survey of U.S. media conducted in conjunction with George Washington University and Cision, PR executives are valuable to media, but they have a lot to learn when it comes to writing for them. As noted in the 33-page report, 94% of journalists use submissions from PR professionals and large majorities also depend on other PR tools such as press kits and special events.

The latest BurrellesLuce study of media rankings revealed significant jumps for some social networks, while the list of most-read blogs remained relatively unchanged since last year’s report. The findings include: •    Twitter recorded the most… Continued

Modern forces and current events may require executives to reinterpret basic tenets of communications, but one remains the same (at least according to CNBC’s on-air editor Charles Gasparino): media relations. Known for being particularly unforgiving… Continued