EcoAlign, a strategic marketing agency focused on energy and the environment and an affiliate of DEFG LLC, has just released the results of the third EcoPinion survey on green brands and brand messaging. The third… Continued
Topics
Companies Need to Invest in "Green" Before Talking Green, Says Survey
March 10th, 2008 by Iris DorbianCharting The Industry: A New Era of Talent Management?
March 10th, 2008 by PRNEWSSurvey after survey over the past year has shown that talent management is a primary concern for senior executives. A new survey conducted by PR News and PRSA/Counselors Academy finds that the same holds true… Continued
Toys for Tots launches Literacy Initiative
March 4th, 2008 by Iris DorbianAfter 60 years of delivering holiday joy to millions of disadvantaged children, the Marine Toys for Tots Foundation is launching its first year-round initiative, the Toys for Tots Literacy Program. This new initiative will offer… Continued
New Study Shows Global CEO Turnover Increase in Last Year
March 4th, 2008 by Iris DorbianCEO departures at the world’s 500 largest revenue-producing companies jumped 10 percent from 2006 to 2007, according to Weber Shandwick’s ongoing CEO Departures analysis. The CEO departure rate is returning to 2005 levels. “Given stagnant… Continued
Charting the Industry: Digital Survey Results Reveal Insecurity
March 3rd, 2008 by PRNEWSPR News and Peppercom will release the findings of their Digital PR survey during the March 11 webinar on “Building and Managing Your Company’s Online Reputation.” Below you will see a portion of the results.… Continued
Calling All Broadcasters
February 29th, 2008 by PRNEWSIn a May 2007 nationwide survey of broadcasters and reporters, DS Simon Productions asked 79 respondents to grade PR Pros, give insight into how story decisions are made, and address the growing role of management… Continued
Survey Results: Media Relations in Practice
February 26th, 2008 by PRNEWSExclusive for Friends of PR News — Get a $50 Barnes & Noble Gift Card, FREE! Here’s how: just take a quick demo of Vocus’ public relations software, which offers PR professionals all the tools… Continued
How To…’Leave A Message After The Beep…’
February 26th, 2008 by PRNEWSEvery PR person knows that most phone calls to media people are received by voice mail rather than a live person. It’s frustrating, but it’s a fact of life. It’s particularly exasperating when our supervisors… Continued
Marketing and PR: Everything I Ever Needed to Know About Marketing I Learned In a Rock Band
February 26th, 2008 by PRNEWSThose that know me know that I speak allegorically – I have a penchant for using nickel words and often turn to analogy and allusion to make a point. I have always found that it… Continued
Measurement Pulse
February 26th, 2008 by PRNEWSRespond by September 14 Presented by PR News and BurrellesLuce Evaluating your various PR efforts is an ongoing process that is at times frustrating and rewarding. How are you measuring your PR and what… Continued