Public Relations alone cannot manage corporate image, consumer brand and business reputation in a vacuum that is detached from the rest of the company. The days of “top down” messaging, control of the message or… Continued
Topics
Web Access Vital to Journalists
June 8th, 2009 by PRNEWSThe results of TEKgroup International’s annual Online Newsroom Survey show that online newsrooms have become indispensable resources for journalists in their reporting of corporate news. The survey found that 78% of journalists polled visit companies’… Continued
For Business Crises, Bad Press Doesn’t Fit the Crime
June 8th, 2009 by PRNEWSAccording to a recent report by the Institute for Crisis Management, negative news coverage of business crises was disproportionately high in 2008. The study, which covered 1,500 print publications worldwide, found that eight of the… Continued
As the Economy’s Value Falls, Communications Execs’ Stocks Rise
June 4th, 2009 by PRNEWSAll this talk of social media-driven integration and its subsequent empowerment of communications executives is all well and good, but does the numerical evidence support anecdotes of communications’ increased value? According to recent industry reports,… Continued
New Study: Companies Failing To Report Climate Change Impact
June 3rd, 2009 by PRNEWSClimate change-related disclosure continues to be weak or altogether nonexistent in SEC filings of global companies with the most at stake in preparing for a low-carbon global economy, according to two major studies released today… Continued
Public Blames Media Partially for Being Blindsided by the Recession
June 3rd, 2009 by PRNEWSAccording to a recent 52-nation online survey conducted by The Nielsen Company, most respondents worldwide are pointing their finger at the media, blaming it partially for doing a poor job informing the public about the… Continued
Despite the Recession, Execs Say CSR is Important
June 2nd, 2009 by PRNEWSAccording to the just released results of IBM’s second annual global corporate social responsibility of senior business executives, CSR still remains a priority. The problem is their ability to attain it. Nearly all of the 224… Continued
Twitterers Want Info
June 1st, 2009 by PRNEWSTwitterers = Info Junkies: According to new data from research firm MarketingProfs, nearly 100% of surveyed Twitter users agreed with the statement, “I value getting information in a timely manner,” suggesting that this is among the biggest motivations for using the platform.
Reputation Paramount in a Recession
June 1st, 2009 by PRNEWSIn Recession, Protect Your Reputation: The Reputation Institute (RI) has released the results of its 2009 U.S. Reputation Pulse study, which ranks
Dealing with the Rise of Green Consumer
June 1st, 2009 by PRNEWSFor decades, investors have jumped on the bandwagon about how consumers can use their dollars responsibly. It’s called investing in Ethical Funds (ie. ensuring your money is invested only in socially responsible and Earth-friendly companies).… Continued