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Sometimes being whimsical in your messaging or presentation may provide a boost to your client or company’s profile when it comes to attracting media attention. However, it must make sense in the framework of your… Continued

Following is this year’s PR News CSR Award Winner in the category of Diversity Communications.

Now is the time to get smart about the measures that we traditionally have not used. Here’s how to get started: 1. Reach out to key individuals inside the organization that rely on and have… Continued

It’s not easy being green, says Kermit the Frog. We hear you; you’re running a hotel and have enough on your plate. Being green just seems like a lot of hard work for nothing. Actually,… Continued

One of the biggest mistakes that business people make in any interview is that they assume they are speaking to a business audience.  In reality, even when you get booked on CNBC, or interviewed for… Continued

Winner: Marler Clark LLP PS and Lexblog Campaign: Bill Marler’s Marlerblog (http://www.marlerblog.com) For the past 15 years, Marler Clark has carved a niche as one of the top law firms specializing in representing victims of… Continued

If you’re a professional on Facebook, you’ve no doubt collected a mix of contacts that includes colleagues as well as personal friends. The more pervasive that social media becomes in public relations, the more likely… Continued

Are you looking at the world around you and discovering ways to increase your sales? If not, why not? You are surrounded by opportunities all day everyday if you’ll just open your eyes and ears… Continued

You’ve all probably heard one of the following statement s from a CEO or executive who’s getting ready to face the media: “I don’t need to spend time preparing for an interview. I do my… Continued

How a CEO handles media attention is becoming key to the success of an organization.