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Consumers are still interested in buying green despite the bad economy, says new study.

The recent upswing in corporate social responsibility has been a mixed blessing for both practitioners and policy makers.

As companies around the world prepare for a carbon-constrained economy, business leaders are increasingly employing Green IT strategies in efforts to cut carbon emissions.

For an 18-month project like the Jamestown 2007/America’s 400th Anniversary, which encompassed much detail and preplanning, it was necessary for the team players to come up with fresh tactics and unique messaging that would attract… Continued

Senior business executives’ continued haphazard approach to digital communications lends significant credence to the old saying, "The more things change, the more they stay the same." After all, the present time will surely be remembered… Continued

What you’re doing is as important as what you’re saying to the media.

By Brian Parrish Early in their careers, successful public relations practitioners master the balancing act necessary for effective media relations: reconciling their clients’ messaging needs with publications’ editorial requirements. Even in the best of times,… Continued

Going green is a hot business trend, but it has not always been that way. When green business leaders Ray Anderson and Jim Hartzfeld started to transform the floor covering company Interface to be environmentally… Continued

Indeed, media’s fragmentation and the growth of digital platforms is redefining television, with industry executives looking for ways to override the powers that DVR technologies and downloaded Web videos grant viewers to digest content (and bypass advertisements) at their leisure. The results of a joint survey conducted by PR News and DS Simon Productions reflect this reality in the context of business communications, revealing an ever-interesting use among public relations executives of channels like online video, social media and blogs to reach and influence target audiences.

A research study conducted by MS&L identified key behaviors of online influencers and outlined the following program for maximizing the digital influence they have over audiences: 1. Understand influencers’ motivations: High level of interest, sense… Continued