Topics

Writing for the Web requires an innate expertise that diverges from writing for traditional media. Following are a few guidelines:

The reports of newspaper’s impending demise have been greatly exaggerated. The most hallowed of traditional  media can still be an effective tool for PR campaigns.

On November 3, 2009 at the Press Club in Washington, D.C., PR News Nonprofit PR Awards recognized the most outstanding nonprofit campaigns. The following entry from CDC, which worked to contain public hysteria arising from the H1N1 crisis, was the winner.

Now that you are hired, what does the client expect you to deliver? What do you need to achieve for the effort to be considered a success? An organization has made the choice to invest in your firm and now you will need to devise a plan to deliver that return on investment.

On any given day, we get our news and information in bite (and byte) sized chunks. While drinking our morning coffee and perusing through what’s left of our city’s newspaper, we’re tapping into a favorite… Continued

Campaign: WWF’s Earth Hour 2009 Winner: World Wildlife Fund & Creaxion On March 28, 2009, at 8:30 p.m., hundreds of millions of people from around the world came together in a global call for action… Continued

CSR is still a relatively new word in the business environment and as a result, there is relatively little actual regulation.

This year’s finalists for PR News’ Nonprofit PR Awards raise the bar for doing well by doing good. The following winner and honorable mentions in the media relations campaign (over $50,000) is no exception to the rule.

A new study has come out via Technorati that examines current trends in the blogosphere. Among the findings: 71% of respondents reported that blogging has given them much greater visibility in their industry, and 63% said prospective clients have read their blog and, as a result, purchased their products/services.

Even though consumer spending has ebbed since the downturn, many still expect companies to partake in charitable giving.