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Recently, The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news source. Among the additional… Continued

By Larry Parnell A newly released national study of 12,000 editors and reporters holds some surprises and reaffirms conventional wisdom on the relationship between public relations professionals and the news media. It also challenges us… Continued

Digital media’s ongoing emergence may be rewriting the rules of traditional media relations, but PR pitches still drive coverage in a big way. Submissions from PR professionals are used by more than 94% of editors/journalists,… Continued

Gone are the days when most journalists seamlessly fit the classic stereotype: scrappy professionals armed with a beat-up notebook and a fat Rolodex who dashed in and out of chaotic newsrooms the moment a tip… Continued

Majority Still Questions Blogs’ Credibility: The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news… Continued

Seems the paid media folks are having as much of a challenge getting their arms around measuring value in the social media and interactive environment as earned media people. Nielsen is calling for standards and… Continued

By Mark Weiner If "proving value" remains one of PR’s greatest challenges, why do so many people get it wrong? The difficulty may be that values are subjective: They change from organization to organization but… Continued

Every day, public relations professionals pitch stories to media outlets of every stripe. First, the bad news: The vast majority do not succeed in generating coverage. Editors, producers and reporters are constantly overwhelmed with requests… Continued

Sometimes being whimsical in your messaging or presentation may provide a boost to your client or company’s profile when it comes to attracting media attention. However, it must make sense in the framework of your… Continued

Boards of directors are increasingly paying attention to the risks and opportunities associated with corporate responsibility, sustainability and climate change, according to a survey commissioned and released today by Deloitte and Corporate Board Member magazine.… Continued