Topics

NonProfit PR Awards: Media Relations Campaign: >$50,000 Budget

November 9th, 2009 by

This year’s finalists for PR News’ Nonprofit PR Awards raise the bar for doing well by doing good. The following winner and honorable mentions in the media relations campaign (over $50,000) is no exception to the rule.

CSR or So What?  The Smart Way to Being Socially Responsible

November 9th, 2009 by

CSR is still a relatively new word in the business environment and as a result, there is relatively little actual regulation.

State of the Blogosphere

November 6th, 2009 by

A new study has come out via Technorati that examines current trends in the blogosphere. Among the findings: 71% of respondents reported that blogging has given them much greater visibility in their industry, and 63% said prospective clients have read their blog and, as a result, purchased their products/services.

Consumers Expect Brands to Support Causes

November 4th, 2009 by

Even though consumer spending has ebbed since the downturn, many still expect companies to partake in charitable giving.

Biz Goals & PR Contributions: A PR News/BurrellesLuce Survey

November 2nd, 2009 by

According to a survey of more than 400 communications professionals conducted by PR News and BurrellesLuce, the two most important media categories that help execs attain their goals are print and broadcast (38% and 24%, respectively), with social media coming in fourth at 15%.

Mainstream to Tweetstream: The Future of Integrated Measurement

November 2nd, 2009 by

Digital communications’ impact on meeting business objectives is more indisputable than ever, but that doesn’t mean executives have abandoned traditional media measures—quite the opposite. A recent survey of PR News and BurrellesLuce measuring goals in integrated marketing programs yielded interesting results.

How to Socialize a Brand as Media Platforms Converge

November 2nd, 2009 by

The question is not how to engage and build relationships online, but how to determine the best mix of traditional and social media in outreach efforts.

How to Launch a Green Platform and Win Stakeholder Confidence

November 2nd, 2009 by

If you’re thinking of launching a green communications platform, make sure to keep multiple stakeholders in mind.

Brand Survival in the Age of Asymmetric Comms

November 2nd, 2009 by

Until now, many companies have ignored social media without suffering obvious consequences, especially in industries that, in the past, have not included a high proportion of social media users. Social media participation was a choice.

Measuring the Impact of Social Media Communications

October 27th, 2009 by

Few would argue that social media—blogs, microblogs, social networking sites, video- and image-sharing sites, online forums, opinion sites, knowledge/expert networks and more—have become critically important in the shaping of corporate or brand reputation.