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For communications executives, it seems there could never be enough how-to articles, best-practices lists or strategic roadmaps about ways in which they can prove their worth to senior management (and clients, for that matter), and… Continued

Forget the hype! Traditional news is still alive and well as a source of news, despite the digital onslaught.

Forget the economy–companies nationwide are increasing their CSR efforts across the board, according to a new study.

The explosion of social media can be a boon to sports public relations.  After all, the role of a sports PR professional is to feed the public’s hunger for news and player information, and tools… Continued

Content is king, as the not-so-old adage goes. If that’s true (and let’s assume it is), then search engines are the higher beings to which these kings’ power is ascribed. It’s an apt metaphor when you consider that search engines determine which online content is seen by audiences, and which content is resigned to languish on the second page of search results.

Measuring the results of your PR efforts has become paramount. As a service to the PR industry, PR News, in partnership with Cision (http://us.cision.com), is seeking your feedback on trends in measurement. Please take a few minutes to share with us how you are measuring your communications initiatives.

Take PR News and BurrellesLuce’s organizational management survey.

An provocative new study buttresses claims that green is better.

Report says action on climate adaptation may significantly reduce losses and increase economic sustainability.

Financial advisers, insurers, automobile companies, Major League Baseball, government officials, educational institutions—the list of tarnished icons and leaders goes on and on. Regardless of their size or type, their shame spills over on to every… Continued