Quick Study: Public Trusts Media in Spill; Companies Socially Wary; Online Stakeholders Important; 50+ Set on Facebook

â–¶ Public Trusts Media in BP Leak: According a recent survey findings by Pew Research Center, the public expresses far more trust in the news media for information about the Gulf oil leak than it does in either the federal government or BP. Survey findings include:

• Fully 67% say they have a lot (20%) or some trust (47%) in information on the oil leak coming from news organizations. That compares with 51% who have at least some trust in information from the federal government and 39% in information from BP.

• The oil leak continues to dominate the public’s news interest. Nearly two-thirds (66%) cite the Gulf disaster as the story they followed most closely—more than seven times the percentage citing the economy (9%), the second-leading story.

• The public is much more interested in the impact of the Gulf oil leak and how far it might spread than in the response by politicians or assessments of blame. Nearly three-quarters (74%) say they are very interested in the impact of the leak on the environment, while 51% are interested in who is to blame for the disaster.

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