Topics

Moving From Reputation Manager to Trust Builder

September 14th, 2009 by

Financial advisers, insurers, automobile companies, Major League Baseball, government officials, educational institutions—the list of tarnished icons and leaders goes on and on. Regardless of their size or type, their shame spills over on to every… Continued

EXAMPLES OF CRISIS-CENTRIC SOCIAL MEDIA TOOLS IN ACTION

September 14th, 2009 by

Communications executives are constantly bombarded with examples of how social media fueled a crisis situation. For a dose of much-needed optimism, here are a handful of organizations that have effectively implemented social media into crisis… Continued

Double-Edged Sword: How Social Media Can Fuel & Extinguish Crises

September 14th, 2009 by

Nowhere is time more of the essence than in crisis communications. But, as executives know all too well these days, time—at least in the context of business—no longer exists on a linear plane. Its dimensionality… Continued

Climate Change Risks Could Cost Developing Countries Up to 19% of GDP by 2030

September 14th, 2009 by

Report says action on climate adaptation may significantly reduce losses and increase economic sustainability.

How to Launch and Execute Green Marketing

September 8th, 2009 by

Following are basic guidelines to help you implement a green marketing campaign.

Seven Ways to Build Your Media Lists

September 8th, 2009 by

Publications come and go, and and their staff does as well. But, with new publications emerging, and other titles closing, how do you keep up to date

Should We Be More Social or Stay Traditional?

September 2nd, 2009 by

As the media continues to converge, it is increasingly important for public relations professionals to maintain strong relationships with all reporters and influencers; whether more traditional outlets or the new breed of media bloggers and thought leaders.  After all, ensuring a client’s communications and messages

The Importance of Community Relations

September 2nd, 2009 by

For PR firms considering how to integrate a community relations policy into their portfolio of programs, read on.

Generate Sales Leads with PR and Media Relations

September 2nd, 2009 by

How to drive up your product sales by employing effective media relations best practices.

Climate Change: Emerging Front in Crisis Communications

August 31st, 2009 by

Crisis communications guidelines to follow in the environmental arena