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No matter how well rehearsed your crisis communications plan is, success in any crisis is still dependent on your “communicator in chief,” otherwise known as the CEO.

As digital PR/social media become more prevalent within communications—and more integrated with other PR strategies and tactics—what are agencies and businesses looking for in candidates for a high-level social media position?

In the high-stakes atmosphere of a Chapter 11 filing, PR can help soften the blow to stakeholders.

Throughout its series of fashion media tours for Belk, Panorama PR hosted intimate one-on-one meetings between the department store’s fashion spokesperson, Arlene Goldstein, and select press.

In the last three years, sustainability has moved from a little-understood term that seemed to be interchangeable with CSR (corporate social responsibility), green, eco, or environmental to an almost over-used word.

The media relations game will be won less by how well a spokesperson answers the hard questions, and more by his or her ability to powerfully connect with the easy ones.

A relatively new frontier for PR outreach, text messaging has the potential for optimal two-way communications with targets—but proceed with caution.

According to the Chief Marketing Officer (CMO) Council’s recent survey, customer analytics are a top priority for marketers in the coming year. The survey drew from 600 senior marketing managers in the Council’s network.

While some silos still exist, the PR/marketing relationship may be headed for bliss as the line between the two functions continues to blur.

An annual Advertising Age report for 2009 reveals that revenue and jobs are at a 16-year low in the agency sector. Revenue for U.S. marketing-communications agencies—advertising, marketing services, media, health care, and public relations—tumbled 7.5% to $28.4 billion in 2009.