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There may come a time in your PR career when you are commissioned to provide public relations services for a client, organization or business where there is little to no budget available to support its needs. Social media and online tools can help you fill the gap.

According to the findings of an Adweek Media/Harris Poll by Harris Interactive, almost three-quarters (74%) of Americans say when a celebrity endorser gets involved in a scandal, it doesn’t impact the way they feel about the brand or brands they endorse.

Not just a practice for PR execs, reputation management has now become a defining feature of online life for many individual Internet users, especially young adults.

Communicators looking to engage with young consumers should target “teen influencers” who are highly active on social networks, according to a MyYearbook and Ketchum study.

Packing your press releases with anchor text, links, metadata and more can significantly increase their shelf life while reaching a wider audience.

Is the use of FAQs on Web sites outdated and unnecessary? While expert opinions vary, there are ways to upgrade your FAQ sections, or change them into more compelling content formats.

As the public’s anger builds over the Gulf oil spill disaster, just who gets the blame and what should the government and BP be focusing on from a PR standpoint?

With social media outreach booming, it’s fairly easy to attract the public’s attention to an issue or cause—but it’s what you do to engage that passionate group into action that really counts.

The massive Gulf of Mexico oil spill is no game, but the oil industry could help salvage its battered reputation by making a socially responsible game of it.

The ability to anticipate problematic user comments and the development of a comprehensive "Rules of the Road" will help keep a Facebook crisis at bay.