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How Aflac elevated its cause branding campaign to a higher level

PR measurement is an issue for both the big and the small. Many organizations can benefit from public relations and not all of them are huge corporations with massive budgets. Those with more modest budgets can gain a lot from the value and cost-efficiency of PR, but measurement is one area where small to midsize clients are not getting as much as they could out of their PR efforts.

The following techniques will help you or your client deliver your messages during an interview while deflecting sensitive questions.

How the Children’s Healthcare of Atlanta ended up inaugurating a effective media metrics program on limited funds.

Bolstering recent studies indicating that CSR is still important in American business is yet another recently released studies, which says essentially the same thing.

What follows are 10 surefire ways to help you measure the right activities and then translate your results—so that everyone gets the message. 1. Go ahead and jump in—before you get pushed. If you’re sitting… Continued

Four rules for a successful media relations strategy

In an era of shrinking newsrooms and disappearing travel budgets, we all are having a hard time finding editors and reporters with the time and resources to hop on a plane to pursue a story… Continued

Forget the hype! Traditional news is still alive and well as a source of news, despite the digital onslaught.

Content is king, as the not-so-old adage goes. If that’s true (and let’s assume it is), then search engines are the higher beings to which these kings’ power is ascribed. It’s an apt metaphor when you consider that search engines determine which online content is seen by audiences, and which content is resigned to languish on the second page of search results.