The advent of social media has fueled the rise of citizen journalists, which is changing the face of the news landscape.
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Basic Components of a Qualitative Measurement Program
August 3rd, 2009 by PRNEWSFollowing are key best practices to setting up an effective media measurement program:
Sustainability: A Key Issue in Marketing
August 3rd, 2009 by PRNEWSWhy it’s important to leverage sustainability for your organization in ways other that affect the bottom line.
Taming theSocial Media Beast in the Midst of a Crisis
July 30th, 2009 by PRNEWSBy now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest… Continued
Volunteerism Unfazed by Recession
July 28th, 2009 by PRNEWSEven during a time of a prolonged recession (sorry Newsweek), volunteerism remains strong says new report.
Giving Something Back
July 27th, 2009 by PRNEWSWhy being charitable can be a big boost to your company’s bottom line.
How To…Media Train C-Suite Executives
July 27th, 2009 by PRNEWSNever have the stakes been higher for managing a brand’s perception or for effectively stating your market position in a way which confers trust and credibility while also establishing product distinction. And, for marketing managers… Continued
Promoting HR-PR Integration via Internal Metrics
July 27th, 2009 by PRNEWSMeasurement has always been—and will always be—a pillar of PR and communications, but it is usually associated with quantifying the results of external-facing initiatives, especially those that are media relations-related. But, as organizational strength and… Continued
‘Green-back’: Does the Environment Sell in Investor Communications?
July 27th, 2009 by Robin S. GoodmanFinancial communications have typically been focused on messages that support return on shareholder equity (ROE). Does the environment have a place in this type of communication? Increasingly, the answer appears to be “yes.” Just this… Continued
Women Bloggers Gaining Clout
July 27th, 2009 by PRNEWSA recent survey reveals that female bloggers are becoming increasingly influential for PR pros; but don’t assume that all female bloggers are "mommy bloggers."