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In the wake of the sting operation that engulfed NPR, these words from America’s Charities’ Anthony De Cristofaro couldn’t be more true for nonprofits: "When a crisis happens to any one of our organizations, it affects every one of our organizations."

When it comes to messaging around the crash of the financial system and its ongoing reform battles, PR pros need to understand the complicated issues and boil them down for public consumption.

Co-Winner: PepsiCo Pepsi Refresh Project: Driving Awareness and Engagement Through Media PepsiCo came up with a refreshing idea for its 2010 CSR efforts: to dedicate $20 million to fund good ideas—big and small—that take a… Continued

Winner: Tom Buckmaster, President, Honeywell Hometown Solutions, Honeywell International Under Tom Buckmaster’s watch, Honeywell Hometown Solutions has become a leader among agencies nationwide in the CSR space. Buckmaster focuses Honeywell’s community outreach and philanthropic efforts on… Continued

To raise awareness Bank of America’s Neighborhood Excellence Initiative, which provides a crutch to hundreds of local nonprofits, RF Binder recognized local heroes and engaged the media to highlight the company’s commitment to CSR.

International Paper and the World Food Programme’s Coins 4 Kids program provided nutritious meals to 72,000 children in Nairobi each school day.

Winner: Bridgestone & Meals on Wheels – Together, Let’s Drive Away Senior Hunger Bridgestone joined with the Meals on Wheels Association of America to help raise awareness of the fact that 6 million seniors face… Continued

More than 13,000 students in grades K-2, 3-5 and 6-8 took up the
Siemens We Can Change the World Challenge to research an environmental issue and create a solution using Discovery Education’s Web-based curriculum tools.

During the Copenhagen climate conference, Cone partnered with Timberland for an extensive outreach campaign that garnered major media placements and elevated the brand’s environmental reputation.

Men’s Wearhouse needed to forgo advertising for its annual national suit drive, so comms Agency Mullen dialed up comprehensive media outreach and clever guerrilla tactics to produce the drive’s best results ever.