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The Walt Disney Company’s Corporate Citizenship team tapped stars like Miley Cyrus and the Jonas Brothers to inspire kids to adopt sustainable practices in their daily lives as part of its Friends For Change: Project Green campaign.

Winner: Duane Morris – Duane Morris Alumni Program Looking to tap a distinguished alumni network of more than 2,000 legal pros for business leads and valuable networking connections, in 2010 law firm Duane Morris created… Continued

Discovery Communications transformed its 25th anniversary celebration into a day of global employee volunteerism, with thousands of employees participating in volunteer projects all over the globe.

Winner: EMD Serono, Inc. – Making a Difference in Society To make community-based volunteerism accessible to all employees and to integrate community relations into the corporate culture, the communications team at EMD Serono launched the Making… Continued

Southwest Airlines invited hundreds of HR and diversity and inclusion pros from other North Texas companies and organizations to share strategies and tactics to improve the workplace for its diverse group of employees.

Pharmaceutical giant Novartis’ comprehensive CSR package features partnerships with groups like the World Health Organization and IBM in order to fight malaria, tuberculosis and leprosy through its access-to-medicine programs.

The Allstate Foundation, in a partnership with the YMCA, launched a successful hashtag-based Twitter campaign with matching donations up to $75,000 to help fight domestic violence.

Formulating clear, concise PR objectives may sound easy, but there are stakeholder, research and measurement barriers to navigate along the way.

Don’t make social media all about "me"; base your postings on interesting information for others to share online. Here are five ways to keep from being a social media bore.

Spanning digital PR, media relations, community relations and more, here are seven of the best legal PR initiatives from last year, feted at this year’s CSR Awards/Legal PR Awards luncheon in Washington, D.C.