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Check out these three brands that practice what they preach when it comes to sustainability.

It’s something I may never understand. I’ve thought about it, dwelled upon it, made a pro and con list, even played devil’s advocate – and I still can’t figure it out. Why do so many… Continued

Today, not only is every company a media company; every person is a media channel. Communications executives need to engage them directly in permission-based interactions, where the benefit to the customer is always put before the benefit to the company.

It is not uncommon for users contemplating Twitter to come to the conclusion that getting involved with yet another social media platform would be a frivolous waste of time. However, more and more professionals are… Continued

A company’s visibility is important in building a brand, however, it’s the online visibility of the company that sets it apart from the competition.

Twitter is being used by scores of companies to engage clients; below are some of the top brands that are effectively utilizing the social media phenomenon.

The advent of social media has fueled the rise of citizen journalists, which is changing the face of the news landscape.

Following are key best practices to setting up an effective media measurement program:

Why it’s important to leverage sustainability for your organization in ways other that affect the bottom line.

By now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest… Continued