How PR professionals can secure C-suite buy-in for CSR initiatives
Topics
Turning Image Crises Into Solutions-Oriented Campaigns
October 12th, 2009 by PRNEWSWith events like the 1973 energy crisis, the Exxon -Valdez oil spill of 1989, skyrocketing oil and gas prices in 2008 and the ongoing conversation surrounding climate change and energy conservation, the oil and energy… Continued
Leveraging Social Media Before, During and After a Crisis
October 12th, 2009 by PRNEWSBefore: • Use social media regularly to become proficient, and to understand its strengths and limitations. • Use analytics to determine which social media method is best to reach your target audience. • Update your… Continued
Communicators Miss Boat by Failing to Measure the Competition
October 12th, 2009 by PRNEWSA new survey reveals how PR professionals are "measuring up" (no pun intended) when it comes to leveraging metrics to track ROI.
Cost-Effective Ways to Quantify Your PR Efforts
October 5th, 2009 by PRNEWSPR measurement is an issue for both the big and the small. Many organizations can benefit from public relations and not all of them are huge corporations with massive budgets. Those with more modest budgets can gain a lot from the value and cost-efficiency of PR, but measurement is one area where small to midsize clients are not getting as much as they could out of their PR efforts.
Simple Techniques for Acing Media Interviews
October 5th, 2009 by PRNEWSThe following techniques will help you or your client deliver your messages during an interview while deflecting sensitive questions.
Making a Campaign Bigger With a Sustainable Hook
October 5th, 2009 by PRNEWSHow Aflac elevated its cause branding campaign to a higher level
Translating Your Metrics Into ROI
September 29th, 2009 by PRNEWSWhat follows are 10 surefire ways to help you measure the right activities and then translate your results—so that everyone gets the message. 1. Go ahead and jump in—before you get pushed. If you’re sitting… Continued
Winning the Media Game
September 29th, 2009 by PRNEWSFour rules for a successful media relations strategy
Citizenship Critical, Recession or Not
September 29th, 2009 by PRNEWSBolstering recent studies indicating that CSR is still important in American business is yet another recently released studies, which says essentially the same thing.