Topics

Staged White House Photos Nixed

June 2nd, 2011 by

The obsession for authenticity in communications has led to an agreement between the news media and the White House that the president will no longer pose for photos in which he appears to be making a speech that he’s already made.

New Item to Add to Crisis Plan: Hacker Attack Response

June 1st, 2011 by

The hacking of PBS’ Web sites offers a glimpse of a nightmare that all organizations fear but few are prepared for.

Steve Jobs the New Uncle Walt

May 31st, 2011 by

With the announcement that Jobs will keynote the Worldwide Developers Conference, Apple is communicating that spiritually, Steve Jobs will never leave the company.

Treat Your Brand Ambassadors Right on Facebook by Using the Groups Feature

May 30th, 2011 by

While a Facebook page extends a brand to a potential audience of millions, Facebook Groups allows for the formation of exclusive communities that nurture true brand advocates.

For Optimal PR Punch, Be a Counselor First, Tactician Second

May 30th, 2011 by

While it’s great to know all the latest PR tools and tactics, being a strategic counselor is what keeps clients and aligns communications with business goals.

Management POV: Mark Organizational Milestones by Giving Back

May 30th, 2011 by

Organizational anniversaries can mean little to stakeholders unless they are backed up with community outreach initiatives.

Quick Study: Event Communicators Prefer Face-to-Face to Virtual; Women More Likely Than Men to Support Causes

May 30th, 2011 by

â–¶ Virtual Events (Almost) Virtually Nonexistent: Exhibitor magazine’s 2011 Virtual Events Survey reveals that virtual events will not replace live, face-to-face events any time soon. More than 70% of corporate events executives are not earmarking… Continued

PR Myth of the Month: Business Pace Calls for Real-Time Analytics 

May 30th, 2011 by

Mark Weiner, CEO of PRIME Research, debunks the assumption that the accelerated pace of business requires real-time analytics to make serious PR decisions.

How to Spot Key Trends and Engage Influencers

May 30th, 2011 by

With the rise of digital PR/social media, identifying the true influencers and thought leaders for your organization has never been easier—but you must keep your mind open.

Air France Pays Tribute to Flight Crew In Wake of Report 

May 27th, 2011 by

When details about the final actions taken by the pilots aboard doomed Air France Flight 447 were released, the airline quickly issued a press release that graciously honored its fallen employees.