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Regulatory edicts notwithstanding, more and more investor relations pros are using Web and social media platforms to spread the financial word. Here are some tips for leveraging digital tools.

While digital trends and tools are rapidly altering the ways investor relations pros communicate, more traditional outreach and an enlightened worldview can’t be overlooked.

Having a lot of "likes" on Facebook should not be mistaken for conveying professional stature or personal success, and it is certainly not an indicator that one is a skilled PR practitioner.

A compelling visual brand identity targeted at employees instills pride, loyalty and motivation that cannot be achieved with bland, unappealing graphics.

Using social media for informal learning on the job is acknowledged as valuable by corporate trainers, but security and productivity are ongoing issues, says a study.

â–¶ Trainers’ Social Media Reservations: Informal learning—learning that takes place independently from structured instructor-led classes or course-specific work—via social media is on the rise, but corporate training leaders cite concerns about security, productivity and quality… Continued

PR’s collaboration with outside agencies and groups is key to any successful campaign, and that extends to working with law enforcement when necessary. Here are tips from Levick Strategic Communications on how to best interact with the police.

StrategyOne’s Natasha Fogel—the leader of  measurement initiatives for brands like Starbucks and eBay—discusses aligning influencer efforts with business goals and handling negative influencers, among other topics.

Crisis/reputation management experts weigh in on what PR has learned from the major crises of 2010, and what lessons PR pros can take from those crises and apply this year.

Honing your own storytelling skills and journalistic instincts can only strengthen your relationships with time-crunched, resource-challenged reporters.