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To some communicators, Foursquare may be more of a game than a legitimate PR tool. But tell that to organizations both large and small that have gained significant brand awareness using the location-based platform.

Metrics from over 2.8 billion e-mail messages revealed that delivery rates increased in 2010 while open rates decreased for several reasons, including mobile usage.

The financial sector accounted for more than half of the companies that failed to reveal public data points about their corporate citizenship policies.

Computer hackers have been busy so far this summer, breaking into a number of sites and stealing—and then releasing—sensitive data. Should this be cause for alarm for reputation managers?

Investors and analysts will eventually choose video for sitting in on earnings reports and video conversations over phone calls, enabling them to read those all-important nonverbal cues.

Agency profitability has rebounded from a four-year low, according to a StevensGould Pincus’ survey.

Conventional wisdom says B2B communicators are behind the curve when it comes to crisis response—here are four examples of enterprise crisis comms that disprove that theory.

Despite the temptation to deploy social media "out of the box," the networks must be integrated with an organization’s strategic plan. Here are some tips for full alignment.

While it helps to consider Global Reporting Initiative guidelines when presenting CSR data, getting your story straight is also a major part of the equation.

Thanks to social media’s impact on customer service and loyalty, most executives recognize that future business success is dependent on having a social media strategy in place.