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Our Explainer series looks at sonic branding, or using sound and music as a way of identifying a brand or organization. For example, you instantly recognize the musical notes associated with McDonald’s and State Farm Insurance.

Was the US Men’s Soccer captain media-trained? We’re not sure, but his cool-headed responses to difficult questions were excellent.

The U.S. midterm elections overtook media coverage of COP27. Still, important communication takeaways emerged from the global climate confab. Chief among these is communication’s key role in conveying the benefits and immediacy of attacking climate change.

Mike McDougall’s Thanksgiving column is a PRNEWS tradition. His advice for stressed PR pros sounds good to us.

PRNEWS talked with several social media communications experts to see how brands can prepare for an onslaught of holiday platform traffic, and also how to proceed if your team goes dark during the holidays. 

PRNEWS Live welcomed Andrew Frank, founder and president, KARV Communications, to discuss PR efforts on behalf of Ukrainian clients.

Good editors can improve PR and other forms of writing. However, bad editors are another story. Here’s a light-hearted survival guide.

The need to be first with a story and be a one-stop shop pressures journalists and media outlets. Here’s how reporter Jeremy Bauer-Wolf, who’ll speak at our Media Relations Virtual Summit Dec. 7, adapts.

The Taylor Swift ticket hubbub dented the singer’s reputation. She also waited too long to respond. Swift let Ticketmaster absorb all the blame. When she finally responded, it was late and disappointing.

Ticketmaster’s less-than-transparent communication about Taylor Swift ticket offers myriad PR takeaways. Owning your mistakes is one of them, others involve transparent apologies.