Topics

The ability to home in on specific groups of users makes social media advertising an enticing way to improve engagement.

It’s the top communicator’s job to make sure a CEO doesn’t fall prey to the machinations of a "trusted" lieutenant.

Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now.

Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now.

The highly anticipated new feature offers compatibility with third-party applications, opening the door for more direct, and indirect, audience engagement.

Because of an internal communications snafu, some of the popular restaurant chain’s franchises have been breaking child labor laws.

Avon announced that it’s on the hunt for a new CEO, and its PR staff will now be tasked with publicly managing what might be a long CEO transition process.

Social media and blogs accounted for a quarter of B2B marketing spending in 2011, and that number is expected to increase substantially in 2012.

Davis & Gilbert LLP partner Allison Fitzpatrick offers compliance tips for companies launching sweepstakes on social networks.

Tanis Communications’ Stephen Terlizzi offers tips on how to craft your content so it reaches a wider audience.