Messaging

image_pdfimage_print

AI Brand-Building: Navigating Hype Cycles, Job Fears and Tech Storytelling

January 24th, 2024 by

Our author explores some of the key challenges in building AI brands, including navigating hype cycles, job-displacement fears and diving deep into the real scope of this technology.

Our author shows how to define four target audiences for a media campaign.

How Many Target Audiences is Optimal for a Media Placement?

January 22nd, 2024 by

Media exposure requires reaching at least four target audiences to even begin creating worthwhile engagement. Our author explores who to target and how.

New England Patriots 53th Super Bowl Championship Parade in Boston on Feb. 5, 2019. Coach Bill Belichick left the Patriots this week after 24 years with the organization.

PR Roundup: Belichick and Rodgers Out, PR Budgeting for 2024

January 11th, 2024 by

This week’s PR Roundup follows up on Aaron Rodgers’s dust up with Jimmy Kimmel, how the New England Patriots handled Bill Belichick’s departure, and reveals the results of a survey on 2024 budget priorities for PR professionals.

A graphic of question marks provides the background art for our PRNEWS Explainer series which today asks what is an audience?

Explainer: How to Define an Audience

January 10th, 2024 by

Today our explainer series looks at how to define, assess and measure your audience.

Fresh Ideas to Gain Earned Publicity For Super Bowl Tie-ins

January 9th, 2024 by

Because of the major media’s increasingly negative reporting about sports and athletes, our author writes, there is evidence that PR practitioners should throw out the old sports marketing publicity playbooks and provide fresh ideas for clients.

PR Pros Share Their 2024 PR Industry Predictions

December 20th, 2023 by

As 2024 approaches, it pays to take stock of everything that occurred in 2023 and how it will impact the next year of the PR industry.

9 Takeaways From the 2023 PRNEWS Media Relations Virtual Summit

December 6th, 2023 by

Nine key takeaways for PR pros from our Media Relations Virtual Summit.

Landing a C-Suite Role: Q&A With CMOs Who Began in PR

December 1st, 2023 by

PRNEWS spoke with two CMOs about the convergence of PR and marketing, how their earlier roles in communications benefitted their careers and what PR pros with C-suite aspirations should be focusing on.

Happy multiracial parents and their kids laughing during family meal on Thanksgiving in dining room.

PR Roundup: Thanksgiving Trends, USC AI Report, Washington Post’s Explanation

November 16th, 2023 by

This week PR Roundup looks at Thanksgiving content trends, a new AI and PR report from the University of Southern California, and how The Washington Post’s delivered a grisly story on gun violence without holding anything back. 

Taylor Swift dressed as a man in her music video The Man, manspreading on a subway car. Gannett recently hired a man to cover Taylor Swift and the public was not pleased.

PR Roundup: Taylor Swift Beat Reporter Chaos, Trevor Project Leaves X

November 9th, 2023 by

In this week’s PR Roundup, we look at the public response to Gannett hiring a male reporter to cover Taylor Swift, and how The Trevor Project made the decision to leave X by listening to its audience.